---
description: Side-by-side comparison of Omnisend vs SMSEdge. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Omnisend vs SMSEdge Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [Omnisend \<span\>vs\</span\> SMSEdge](https://www.capterra.co.uk/compare/153508/176186/omnisend/vs/smsedge)

# Compare Omnisend vs SMSEdge

Canonical: https://www.capterra.co.uk/compare/153508/176186/omnisend/vs/smsedge

> Detailed comparison between Omnisend and SMSEdge. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Omnisend | SMSEdge |
| **Overall rating** | 4.7/5 | 5.0/5 |
| **Total Reviews** | 836 | 2 |
| **Starting Price** | US$16.00 | US$100.00 |
| **Free Trial** | No | - |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

### SMSEdge

Those who use SMS marketing to generate new leads, retain current customers, and/or deepen loyalty with their current user base.

## Key features

### Omnisend

- 2-Way Messaging
- API
- Activity Tracking
- Channel Management
- Contact Management
- Customisable Templates
- Data Integration
- Lead Management
- Mass Texting
- Message Personalisation
- Monitoring
- Real-Time Data
- Reminders
- Reporting/Analytics
- SMS Messaging
- Scheduled Messaging
- Scheduling
- Text-to-Win
- Web Forms
- Website Visitor Tracking

### SMSEdge

- 2-Way Messaging
- API
- Activity Tracking
- Contact Management
- Mass Texting
- Message Personalisation
- Reporting/Analytics
- SMS Messaging
- Scheduled Messaging
- Text-to-Win

## Links

- [View Omnisend Profile](https://www.capterra.co.uk/software/153508/omnisend)
- [View SMSEdge Profile](https://www.capterra.co.uk/software/176186/smsedge)
- [View Original Comparison](https://www.capterra.co.uk/compare/153508/176186/omnisend/vs/smsedge)

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