---
description: Side-by-side comparison of Omnisend vs OptinMonster. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Omnisend vs OptinMonster Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Omnisend \<span\>vs\</span\> OptinMonster](https://www.capterra.co.uk/compare/153508/174381/omnisend/vs/optinmonster)

# Compare Omnisend vs OptinMonster

Canonical: https://www.capterra.co.uk/compare/153508/174381/omnisend/vs/optinmonster

> Detailed comparison between Omnisend and OptinMonster. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Omnisend | OptinMonster |
| **Overall rating** | 4.7/5 | 4.2/5 |
| **Total Reviews** | 837 | 78 |
| **Starting Price** | US$16.00 | US$19.00 |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Omnisend

Omnisend is used by ecommerce brands, online retailers, and DTC stores, and by the email marketing, ecommerce, and retention teams and agencies running them.

### OptinMonster

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses.

## Key features

### Omnisend

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Contact Database
- Customer Segmentation
- Customisable Forms
- Drag & Drop
- Email Marketing
- Forms Management
- Lead Capture
- Lead Generation
- Lead Management
- Lead Segmentation
- Marketing Automation
- Reporting & Statistics
- Web Forms
- Website Visitor Tracking

### OptinMonster

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Contact Database
- Customer Segmentation
- Customisable Forms
- Drag & Drop
- Email Marketing
- Forms Management
- Lead Capture
- Lead Generation
- Lead Segmentation
- Marketing Automation
- Reporting & Statistics
- Web Forms

## Links

- [View Omnisend Profile](https://www.capterra.co.uk/software/153508/omnisend)
- [View OptinMonster Profile](https://www.capterra.co.uk/software/174381/optinmonster)
- [View Original Comparison](https://www.capterra.co.uk/compare/153508/174381/omnisend/vs/optinmonster)

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