---
description: Side-by-side comparison of Opteo vs TrueClicks. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Opteo vs TrueClicks Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/30736/advertising-agency/software) > [Opteo \<span\>vs\</span\> TrueClicks](https://www.capterra.co.uk/compare/153001/213461/opteo/vs/trueclicks)

# Compare Opteo vs TrueClicks

Canonical: https://www.capterra.co.uk/compare/153001/213461/opteo/vs/trueclicks

> Detailed comparison between Opteo and TrueClicks. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Opteo | TrueClicks |
| **Overall rating** | 4.9/5 | 4.5/5 |
| **Total Reviews** | 114 | 51 |
| **Starting Price** | US$99.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Opteo

Google Ads tool designed for PPC managers in digital marketing agencies, Google Ads freelancers and in-house SEM managers with performance metrics, scorecards, campaign segments and more.

### TrueClicks

If your job is managing paid search campaigns on Google Ads and Microsoft Advertising, TrueClicks is guaranteed to make your life much easier.

## Key features

### Opteo

- A/B Testing
- Account Alerts
- Bid Management
- Budget Management
- Campaign Management
- Conversion Tracking
- For PPC Campaigns
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Multi-Campaign
- ROI Tracking
- Real-Time Monitoring

### TrueClicks

- A/B Testing
- API
- Account Alerts
- Activity Tracking
- Bid Management
- Budget Management
- Campaign Management
- Campaign Planning
- Channel Management
- Conversion Tracking
- For PPC Campaigns
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Performance Management
- ROI Tracking
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting

## Links

- [View Opteo Profile](https://www.capterra.co.uk/software/153001/opteo)
- [View TrueClicks Profile](https://www.capterra.co.uk/software/213461/trueclicks)
- [View Original Comparison](https://www.capterra.co.uk/compare/153001/213461/opteo/vs/trueclicks)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Opteo vs TrueClicks Comparison - Capterra UK 2026","description":"Side-by-side comparison of Opteo vs TrueClicks. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/153001/213461/opteo/vs/trueclicks","about":[{"@id":"https://www.capterra.co.uk/software/153001/opteo#software"},{"@id":"https://www.capterra.co.uk/software/213461/trueclicks#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/153001/213461/opteo/vs/trueclicks#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/153001/213461/opteo/vs/trueclicks#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Opteo","description":"Opteo is a Google Ads management tool which recommends optimisations based on continuous account monitoring of account performance data. Optimisations can be launched with a single click as pushes changes to Google Ads automatically, without the need to switch between interfaces.\n\nOpteo includes over 40 different optimisations including: manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c4e2c1fb-2c1e-40e4-90cc-e9158285a303.png","url":"https://www.capterra.co.uk/software/153001/opteo","@id":"https://www.capterra.co.uk/software/153001/opteo#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":114},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"TrueClicks","description":"TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns.\n\nFounded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance.\n\nWith real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/252bd4a8-d274-495f-beef-8a701bac1ebc.png","url":"https://www.capterra.co.uk/software/213461/trueclicks","@id":"https://www.capterra.co.uk/software/213461/trueclicks#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":51},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/153001/213461/opteo/vs/trueclicks#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Advertising Agency Software","position":2,"item":"/directory/30736/advertising-agency/software","@type":"ListItem"},{"name":"Opteo vs TrueClicks","position":3,"item":"https://www.capterra.co.uk/compare/153001/213461/opteo/vs/trueclicks","@type":"ListItem"}]}]}
</script>
