---
description: Side-by-side comparison of XM for Customer Experience vs SMG. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: XM for Customer Experience vs SMG Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [XM for Customer Experience \<span\>vs\</span\> SMG](https://www.capterra.co.uk/compare/152924/1017278/customer-frontlines/vs/smg)

# Compare XM for Customer Experience vs SMG

Canonical: https://www.capterra.co.uk/compare/152924/1017278/customer-frontlines/vs/smg

> Detailed comparison between XM for Customer Experience and SMG. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | XM for Customer Experience | SMG |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 255 | 0 |
| **Starting Price** | US$1,500.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### XM for Customer Experience

Businesses of all sizes and industries looking to deliver unrivaled customer experiences at scale.&#10;&#10;&#10;&#10;&#10;&#10;&#10;&#10;Businesses of all sizes and industries looking to deliver unrivaled customer experience

### SMG

\-

## Key features

### XM for Customer Experience

- API
- Activity Tracking
- CRM
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Pulse Surveys
- Real-Time Data
- Reminders
- Review Monitoring
- Segmentation
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Website Integration

### SMG

- API
- Activity Tracking
- CRM
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Pulse Surveys
- Real-Time Data
- Reminders
- Review Monitoring
- Segmentation
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Website Integration

## Links

- [View XM for Customer Experience Profile](https://www.capterra.co.uk/software/152924/customer-frontlines)
- [View SMG Profile](https://www.capterra.co.uk/software/1017278/smg)
- [View Original Comparison](https://www.capterra.co.uk/compare/152924/1017278/customer-frontlines/vs/smg)

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