---
description: Side-by-side comparison of CTM vs Twilio. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: CTM vs Twilio Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Telephony Software](/directory/30084/telephony/software) > [CTM \<span\>vs\</span\> Twilio](https://www.capterra.co.uk/compare/152004/180158/call-tracking-software/vs/twilio-communications-platform)

# Compare CTM vs Twilio

Canonical: https://www.capterra.co.uk/compare/152004/180158/call-tracking-software/vs/twilio-communications-platform

> Detailed comparison between CTM and Twilio. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | CTM | Twilio |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 158 | 502 |
| **Starting Price** | US$79.00 | US$0.01 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### CTM

CTM is used by marketing agencies, digital marketers, sales teams, contact centers, and global organizations.

### Twilio

Twilio is used by developers, contact centers, customer service departments, marketing teams, healthcare providers, customer loyalty teams, sales orgs and more in over 180 countries.

## Key features

### CTM

- API
- Archiving & Retention
- Automatic Call Distribution
- CRM
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Chat/Messaging
- Computer Telephony Integration
- Inbound Call Centre
- Live Chat
- Multi-Channel Communication
- Natural Language Processing
- On-Demand Recording
- Performance Management
- Recording
- Reminders
- Scheduled Messaging
- Shortcodes

### Twilio

- API
- Archiving & Retention
- Automatic Call Distribution
- CRM
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Chat/Messaging
- Computer Telephony Integration
- Inbound Call Centre
- Live Chat
- Multi-Channel Communication
- Natural Language Processing
- On-Demand Recording
- Performance Management
- Recording
- Reminders
- Scheduled Messaging
- Shortcodes

## Links

- [View CTM Profile](https://www.capterra.co.uk/software/152004/call-tracking-software)
- [View Twilio Profile](https://www.capterra.co.uk/software/180158/twilio-communications-platform)
- [View Original Comparison](https://www.capterra.co.uk/compare/152004/180158/call-tracking-software/vs/twilio-communications-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"CTM vs Twilio Comparison - Capterra UK 2026","description":"Side-by-side comparison of CTM vs Twilio. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/152004/180158/call-tracking-software/vs/twilio-communications-platform","about":[{"@id":"https://www.capterra.co.uk/software/152004/call-tracking-software#software"},{"@id":"https://www.capterra.co.uk/software/180158/twilio-communications-platform#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/152004/180158/call-tracking-software/vs/twilio-communications-platform#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/152004/180158/call-tracking-software/vs/twilio-communications-platform#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"CTM","description":"CTM is a conversation analytics software that helps sales and marketing teams gain insights into customer interactions. The platform analyzes call recordings, transcripts, and live conversations to uncover information about customer preferences and behaviors. Features like AskAI enhance data analysis capabilities for more effective decision-making.\n\nThe software includes workflow automation tools such as call routing, lead management, and performance tracking to streamline sales processes. CTM integrates with platforms like Google Ads, HubSpot, and Salesforce to centralize data across systems. With SOC 2 compliance and regulatory solutions for HIPAA and GDPR, CTM maintains security standards. The platform offers API access for customization, along with sub-account structures and white-label options. Through comprehensive analytics and automation capabilities, CTM enables organizations to make data-driven decisions based on customer conversation insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/43f1653b-2dc8-421f-83b6-0697456f0807.png","url":"https://www.capterra.co.uk/software/152004/call-tracking-software","@id":"https://www.capterra.co.uk/software/152004/call-tracking-software#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":158},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Twilio","description":"Twilio is a cloud-based communications platform enabling developers to integrate voice, messaging, and video into applications. Its Voice API offers scalable calling with features like Interactive Voice Response (IVR), voice recording, speech recognition, and global conferencing for up to 250 participants. \n\nThe platform includes Conversational Intelligence, leveraging AI and natural language processing to extract insights from calls. Features like Elastic SIP Trunking, private interconnects, call encryption, emergency calling, branded caller ID, and SHAKEN/STIR protocols enhance security and functionality. Twilio combines communications technology with customer data management for integrated multi-channel experiences, offering documentation, SDKs, and code samples to streamline development.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8e2b944e-cf79-4bb4-9875-90427949dfec.png","url":"https://www.capterra.co.uk/software/180158/twilio-communications-platform","@id":"https://www.capterra.co.uk/software/180158/twilio-communications-platform#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":502},"offers":{"price":"0.01","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@id":"https://www.capterra.co.uk/compare/152004/180158/call-tracking-software/vs/twilio-communications-platform#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Telephony Software","position":2,"item":"/directory/30084/telephony/software","@type":"ListItem"},{"name":"CTM vs Twilio","position":3,"item":"https://www.capterra.co.uk/compare/152004/180158/call-tracking-software/vs/twilio-communications-platform","@type":"ListItem"}]}]}
</script>