---
description: Side-by-side comparison of Semrush vs Explorer. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Semrush vs Explorer Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Semrush \<span\>vs\</span\> Explorer](https://www.capterra.co.uk/compare/151962/211320/semrush/vs/explorer)

# Compare Semrush vs Explorer

Canonical: https://www.capterra.co.uk/compare/151962/211320/semrush/vs/explorer

> Detailed comparison between Semrush and Explorer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Semrush | Explorer |
| **Overall rating** | 4.6/5 | 5.0/5 |
| **Total Reviews** | 2316 | 39 |
| **Starting Price** | US$139.95 | €349.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### Semrush

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

### Explorer

Ad networks, security companies, developers, brands, publishers, and researchers, with app downloads, SDK insights, and the analytics necessary to gain a competitive edge.

## Key features

### Semrush

- AI/Machine Learning
- API
- Ad hoc Reporting
- Backlink Management
- Benchmarking
- Channel Management
- Client Management
- Competitive Analysis
- Customisable Templates
- Engagement Tracking
- For Marketing and Advertising
- Keyword Rank Tracking
- Localisation Automation
- Mobile Keywords
- Monitoring
- Performance Metrics
- Project Management
- Site Search Tracking
- Trend Analysis
- Web Tracking

### Explorer

- API
- Benchmarking
- Competitive Analysis
- Performance Metrics
- Trend Analysis

## Links

- [View Semrush Profile](https://www.capterra.co.uk/software/151962/semrush)
- [View Explorer Profile](https://www.capterra.co.uk/software/211320/explorer)
- [View Original Comparison](https://www.capterra.co.uk/compare/151962/211320/semrush/vs/explorer)

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