---
description: Side-by-side comparison of Segmentify vs Omnisend. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Segmentify vs Omnisend Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/30965/personalization/software) > [Segmentify \<span\>vs\</span\> Omnisend](https://www.capterra.co.uk/compare/151750/153508/segmentify/vs/omnisend)

# Compare Segmentify vs Omnisend

Canonical: https://www.capterra.co.uk/compare/151750/153508/segmentify/vs/omnisend

> Detailed comparison between Segmentify and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Segmentify | Omnisend |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 11 | 836 |
| **Starting Price** | €149.00 | US$16.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Segmentify

Our main premise is helping e-commerce businesses increase their online sales revenue and conversion rates with 1:1 real-time personalization and real-time conversion analytics solutions.

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## Key features

### Segmentify

- A/B Testing
- Abandoned Cart Saver
- Alerts/Notifications
- Behavioural Targeting
- Campaign Management
- Campaign Segmentation
- Customer Profiles
- Customer Segmentation
- Email Marketing
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting

### Omnisend

- A/B Testing
- Abandoned Cart Saver
- Alerts/Notifications
- Behavioural Targeting
- Campaign Management
- Campaign Segmentation
- Channel Management
- Customer Profiles
- Customer Segmentation
- Customisable Templates
- Data Integration
- Email Marketing
- Lead Management
- Monitoring
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Scheduling
- Website Visitor Tracking

## Links

- [View Segmentify Profile](https://www.capterra.co.uk/software/151750/segmentify)
- [View Omnisend Profile](https://www.capterra.co.uk/software/153508/omnisend)
- [View Original Comparison](https://www.capterra.co.uk/compare/151750/153508/segmentify/vs/omnisend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Segmentify vs Omnisend Comparison - Capterra UK 2026","description":"Side-by-side comparison of Segmentify vs Omnisend. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/151750/153508/segmentify/vs/omnisend","about":[{"@id":"https://www.capterra.co.uk/software/151750/segmentify#software"},{"@id":"https://www.capterra.co.uk/software/153508/omnisend#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/151750/153508/segmentify/vs/omnisend#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/151750/153508/segmentify/vs/omnisend#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Segmentify","description":"Segmentify is an ecommerce personalization platform backed with artificial intelligence technology designed to increase conversion rates and online revenue by tailoring product recommendations and promotions to each of your visitors. With Segmentify solutions you can segment and target each of your visitors in real-time and personalize your offers via onsite widgets, pop-ups, web-push notifications and email.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/262ec6b8-736d-45c1-b0c4-822989ff6e93.png","url":"https://www.capterra.co.uk/software/151750/segmentify","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/151750/segmentify#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":11},"offers":{"price":"149","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"name":"Omnisend","description":"Omnisend is an email marketing software designed for ecommerce applications, enabling automated marketing campaigns through multiple channels. The platform features intuitive tools for creating personalized, branded communications while automating routine tasks such as welcome messages and abandoned cart recovery notifications. The system includes SMS capabilities for broader customer engagement and offers segmentation functionality to deliver targeted messaging based on customer behavior and campaign activity. \n\nOmnisend centralizes marketing data through integrations with numerous ecommerce platforms and tools, allowing for streamlined campaign management. The software provides comprehensive reporting features to track campaign performance and customer engagement metrics. Migration from other platforms can be completed quickly with minimal disruption to ongoing marketing efforts. The platform continues to evolve with new features and capabilities to address changing marketing needs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/088bd3a2-781b-40aa-b94d-3094501d1b96.webp","url":"https://www.capterra.co.uk/software/153508/omnisend","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/153508/omnisend#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/30965/personalization/software","@type":"ListItem"},{"name":"Segmentify vs Omnisend","position":3,"item":"https://www.capterra.co.uk/compare/151750/153508/segmentify/vs/omnisend","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/151750/153508/segmentify/vs/omnisend#breadcrumblist"}]}
</script>
