---
description: Side-by-side comparison of Wootric vs Hotjar. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Wootric vs Hotjar Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [Wootric \<span\>vs\</span\> Hotjar](https://www.capterra.co.uk/compare/151528/163516/wootric/vs/hotjar)

# Compare Wootric vs Hotjar

Canonical: https://www.capterra.co.uk/compare/151528/163516/wootric/vs/hotjar

> Detailed comparison between Wootric and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Wootric | Hotjar |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 12 | 539 |
| **Starting Price** | US$89.00 | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Wootric

Customer-centric companies that are looking for robust, enterprise-ready CX software that can be customized to meet their needs now and can evolve as their Voice of Customer program matures.

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

## Key features

### Wootric

- API
- CSAT Survey Structure
- Customer Segmentation
- Customisable Forms
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Feedback Management
- Mobile Survey
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- NPS Survey Structure
- Negative Feedback Management
- Reporting/Analytics
- Site Intercept Survey
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging

### Hotjar

- API
- CSAT Survey Structure
- Customer Segmentation
- Customisable Forms
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Feedback Management
- Mobile Survey
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- NPS Survey Structure
- Negative Feedback Management
- Reporting/Analytics
- Site Intercept Survey
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging

## Links

- [View Wootric Profile](https://www.capterra.co.uk/software/151528/wootric)
- [View Hotjar Profile](https://www.capterra.co.uk/software/163516/hotjar)
- [View Original Comparison](https://www.capterra.co.uk/compare/151528/163516/wootric/vs/hotjar)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Wootric vs Hotjar Comparison - Capterra UK 2026","description":"Side-by-side comparison of Wootric vs Hotjar. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/151528/163516/wootric/vs/hotjar","about":[{"@id":"https://www.capterra.co.uk/software/151528/wootric#software"},{"@id":"https://www.capterra.co.uk/software/163516/hotjar#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/151528/163516/wootric/vs/hotjar#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/151528/163516/wootric/vs/hotjar#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Wootric","description":"Wootric offers a modern approach to customer feedback management. Our consultative approach helps you develop a rigorous VoC program that will deliver impact fast, and that can expand as your needs evolve. \n\n- Net Promoter Score (NPS), CSAT and Customer Effort Score (CES) microsurveys - Text &amp; Sentiment analysis\n- Executive dashboards and reporting.  \n- Integrations with Salesforce, Zendesk, Slack, Intercom, Hubspot integrations to trigger surveys and/ or act on data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/95c030db-13a8-45fe-bf98-965dc4936a4d.png","url":"https://www.capterra.co.uk/software/151528/wootric","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/151528/wootric#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":12},"offers":{"price":"89","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Hotjar","description":"Hotjar is a website analytics and user behavior tracking software that provides visual insights into online interactions. The platform offers heatmaps displaying where visitors click and scroll, session recordings that capture navigation patterns, surveys for collecting direct feedback, and feedback widgets for gathering real-time input from users.\n\nHotjar combines quantitative data with qualitative insights, helping identify friction points and inform decisions to enhance user experience. The system integrates with tools like Google Analytics and Zapier to streamline workflows. The platform features a user-friendly interface that makes it straightforward to understand website performance and visitor behavior. Hotjar provides businesses with comprehensive tools to visualize and analyze how people interact with their websites.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5f5007c9-63c1-4a98-ba41-f06cfe40643c.png","url":"https://www.capterra.co.uk/software/163516/hotjar","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/163516/hotjar#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":539},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Survey Software","position":2,"item":"/directory/30092/survey/software","@type":"ListItem"},{"name":"Wootric vs Hotjar","position":3,"item":"https://www.capterra.co.uk/compare/151528/163516/wootric/vs/hotjar","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/151528/163516/wootric/vs/hotjar#breadcrumblist"}]}
</script>
