---
description: Side-by-side comparison of Dotdigital vs Klaviyo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Dotdigital vs Klaviyo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [Dotdigital \<span\>vs\</span\> Klaviyo](https://www.capterra.co.uk/compare/151213/156699/dotmailer/vs/klaviyo)

# Compare Dotdigital vs Klaviyo

Canonical: https://www.capterra.co.uk/compare/151213/156699/dotmailer/vs/klaviyo

> Detailed comparison between Dotdigital and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Dotdigital | Klaviyo |
| **Overall rating** | 4.3/5 | 4.6/5 |
| **Total Reviews** | 187 | 524 |
| **Starting Price** | US$500.00 | US$20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Dotdigital

Designed for mid size to large businesses globally, with thousands of customers across commerce, charity, hospitality, sports and entertainment, education, government and travel sectors

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## Key features

### Dotdigital

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Klaviyo

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View Dotdigital Profile](https://www.capterra.co.uk/software/151213/dotmailer)
- [View Klaviyo Profile](https://www.capterra.co.uk/software/156699/klaviyo)
- [View Original Comparison](https://www.capterra.co.uk/compare/151213/156699/dotmailer/vs/klaviyo)

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