---
description: Side-by-side comparison of Dotdigital vs Omnisend. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Dotdigital vs Omnisend Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [All-in-One Marketing Platform Software](/directory/32155/all-in-one-marketing/software) > [Dotdigital \<span\>vs\</span\> Omnisend](https://www.capterra.co.uk/compare/151213/153508/dotmailer/vs/omnisend)

# Compare Dotdigital vs Omnisend

Canonical: https://www.capterra.co.uk/compare/151213/153508/dotmailer/vs/omnisend

> Detailed comparison between Dotdigital and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Dotdigital | Omnisend |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 187 | 836 |
| **Starting Price** | US$500.00 | US$16.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Dotdigital

Designed for mid size to large businesses globally, with thousands of customers across commerce, charity, hospitality, sports and entertainment, education, government and travel sectors

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## Key features

### Dotdigital

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Omnisend

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View Dotdigital Profile](https://www.capterra.co.uk/software/151213/dotmailer)
- [View Omnisend Profile](https://www.capterra.co.uk/software/153508/omnisend)
- [View Original Comparison](https://www.capterra.co.uk/compare/151213/153508/dotmailer/vs/omnisend)

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