---
description: Side-by-side comparison of 1by1 vs Omnisend. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: 1by1 vs Omnisend Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [1by1 \<span\>vs\</span\> Omnisend](https://www.capterra.co.uk/compare/150869/153508/1by1/vs/omnisend)

# Compare 1by1 vs Omnisend

Canonical: https://www.capterra.co.uk/compare/150869/153508/1by1/vs/omnisend

> Detailed comparison between 1by1 and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | 1by1 | Omnisend |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 2 | 836 |
| **Starting Price** | €500.00 | US$16.00 |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | - | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### 1by1

Currently we have many kind of clients, from pure payer to retailer. Our goal is to deliver a software available in many industries for each company which want to maximize its customer loyalty.

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## Key features

### 1by1

- CRM
- Campaign Management
- Customer Segmentation
- Dashboard
- Data Integration
- Email Marketing
- GDPR Compliance
- Lead Management
- Marketing Automation
- Marketing Calendar
- Multi-Channel Marketing
- Personalisation
- Product Recommendations
- ROI Tracking
- Segmentation
- Website Visitor Tracking

### Omnisend

- CRM
- Campaign Management
- Channel Management
- Customer Segmentation
- Customisable Templates
- Dashboard
- Data Integration
- Email Marketing
- GDPR Compliance
- Lead Management
- Marketing Automation
- Marketing Calendar
- Monitoring
- Multi-Channel Marketing
- Personalisation
- Product Recommendations
- ROI Tracking
- Scheduling
- Segmentation
- Website Visitor Tracking

## Links

- [View 1by1 Profile](https://www.capterra.co.uk/software/150869/1by1)
- [View Omnisend Profile](https://www.capterra.co.uk/software/153508/omnisend)
- [View Original Comparison](https://www.capterra.co.uk/compare/150869/153508/1by1/vs/omnisend)

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