---
description: Side-by-side comparison of Drift vs Luna. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Drift vs Luna Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [AI Sales Assistant Software](/directory/34135/ai-sales-assistant/software) > [Drift \<span\>vs\</span\> Luna](https://www.capterra.co.uk/compare/150371/1037616/drift/vs/luna)

# Compare Drift vs Luna

Canonical: https://www.capterra.co.uk/compare/150371/1037616/drift/vs/luna

> Detailed comparison between Drift and Luna. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Drift | Luna |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 200 | 35 |
| **Starting Price** | - | US$99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Videos |

## Best for

### Drift

Businesses that want to translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, and a modernized B2B website experience.

### Luna

B2B Business Owners, sales leaders, sales professionals, SaaS

## Key features

### Drift

- CRM
- Chat/Messaging
- Contact Database
- Customisable Templates
- Email Marketing
- Email Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Lead Verification/Validation
- Natural Language Processing
- Personalisation
- Pipeline Reports
- Prospecting Tools
- Sales Activity Management
- Scheduling
- Support Ticket Management
- Transfers/Routing
- Web-based Deployment
- Website Visitor Tracking

### Luna

- CRM
- Chat/Messaging
- Contact Database
- Email Marketing
- Email Tracking
- Lead Capture
- Lead Generation
- Lead Verification/Validation
- Personalisation
- Prospecting Tools

## Links

- [View Drift Profile](https://www.capterra.co.uk/software/150371/drift)
- [View Luna Profile](https://www.capterra.co.uk/software/1037616/luna)
- [View Original Comparison](https://www.capterra.co.uk/compare/150371/1037616/drift/vs/luna)

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