---
description: Side-by-side comparison of Kangaroo vs Smile.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Kangaroo vs Smile.io Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Kangaroo \<span\>vs\</span\> Smile.io](https://www.capterra.co.uk/compare/149363/169446/kangaroo-rewards/vs/smile-io)

# Compare Kangaroo vs Smile.io

Canonical: https://www.capterra.co.uk/compare/149363/169446/kangaroo-rewards/vs/smile-io

> Detailed comparison between Kangaroo and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Kangaroo | Smile.io |
| **Overall rating** | 4.9/5 | 4.9/5 |
| **Total Reviews** | 248 | 67 |
| **Starting Price** | US$79.00 | US$199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Kangaroo

Kangaroo is a globally recognized rewards platform to help build brand loyalty. &#10;&#10;Perfect for: eCommerce, brick \&amp; mortar, omnichannel businesses, multi-location, and enterprise businesses.

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

## Key features

### Kangaroo

- API
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Dashboard
- Discount Management
- Email Marketing
- Gamification
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- eCommerce Management

### Smile.io

- API
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Dashboard
- Discount Management
- Email Marketing
- Gamification
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- eCommerce Management

## Links

- [View Kangaroo Profile](https://www.capterra.co.uk/software/149363/kangaroo-rewards)
- [View Smile.io Profile](https://www.capterra.co.uk/software/169446/smile-io)
- [View Original Comparison](https://www.capterra.co.uk/compare/149363/169446/kangaroo-rewards/vs/smile-io)

-----

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