---
description: Side-by-side comparison of Kangaroo vs Custellence. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Kangaroo vs Custellence Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Kangaroo \<span\>vs\</span\> Custellence](https://www.capterra.co.uk/compare/149363/166696/kangaroo-rewards/vs/custellence)

# Compare Kangaroo vs Custellence

Canonical: https://www.capterra.co.uk/compare/149363/166696/kangaroo-rewards/vs/custellence

> Detailed comparison between Kangaroo and Custellence. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Kangaroo | Custellence |
| **Overall rating** | 4.9/5 | 4.4/5 |
| **Total Reviews** | 248 | 17 |
| **Starting Price** | US$79.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Best for

### Kangaroo

Kangaroo is a globally recognized rewards platform to help build brand loyalty. &#10;&#10;Perfect for: eCommerce, brick \&amp; mortar, omnichannel businesses, multi-location, and enterprise businesses.

### Custellence

Customer Experience and Service Design professionals wanting to put gathered customer insights into action\!

## Key features

### Kangaroo

- Churn Management
- Communication Management
- Customer Database
- Customer Experience Management
- Customer Profiles
- Customer Segmentation
- Customisable Templates
- Data Import/Export
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Loyalty Cards
- Monitoring
- Performance Management
- Real-Time Data
- Real-Time Reporting
- Reminders
- Reporting/Analytics
- Scheduled Messaging
- Visual Analytics

### Custellence

- Churn Management
- Communication Management
- Customer Database
- Customer Experience Management
- Customer Profiles
- Customer Segmentation
- Customisable Templates
- Data Import/Export
- Drag & Drop
- Email Marketing
- Real-Time Reporting
- Reporting/Analytics
- Visual Analytics

## Links

- [View Kangaroo Profile](https://www.capterra.co.uk/software/149363/kangaroo-rewards)
- [View Custellence Profile](https://www.capterra.co.uk/software/166696/custellence)
- [View Original Comparison](https://www.capterra.co.uk/compare/149363/166696/kangaroo-rewards/vs/custellence)

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