---
description: Side-by-side comparison of Brand24 vs VICO Analytics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Brand24 vs VICO Analytics Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/31028/social-media-monitoring/software) > [Brand24 \<span\>vs\</span\> VICO Analytics](https://www.capterra.co.uk/compare/149054/1010806/brand24/vs/social-listening)

# Compare Brand24 vs VICO Analytics

Canonical: https://www.capterra.co.uk/compare/149054/1010806/brand24/vs/social-listening

> Detailed comparison between Brand24 and VICO Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Brand24 | VICO Analytics |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 254 | 0 |
| **Starting Price** | US$199.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Brand24

Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
&#10;&#10;Marketing Managers | Community Specialists | Social Media Managers | PR Specialists.

### VICO Analytics

VICO's core competence is in building solutions for corporations and medium-sized businesses.

## Key features

### Brand24

- @mentions
- Benchmarking
- Campaign Analytics
- Campaign Management
- Competitive Analysis
- Competitor Monitoring
- Customisable Reports
- Dashboard
- Data Import/Export
- Filtering
- Influencer Tracking
- Keyword Tracking
- Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Review Monitoring
- Search/Filter
- Social Listening
- Social Media Integration
- Social Media Monitoring

### VICO Analytics

- @mentions
- Benchmarking
- Campaign Analytics
- Campaign Management
- Competitive Analysis
- Competitor Monitoring
- Customisable Reports
- Dashboard
- Data Import/Export
- Filtering
- Influencer Tracking
- Keyword Tracking
- Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Review Monitoring
- Search/Filter
- Social Listening
- Social Media Integration
- Social Media Monitoring

## Links

- [View Brand24 Profile](https://www.capterra.co.uk/software/149054/brand24)
- [View VICO Analytics Profile](https://www.capterra.co.uk/software/1010806/social-listening)
- [View Original Comparison](https://www.capterra.co.uk/compare/149054/1010806/brand24/vs/social-listening)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Brand24 vs VICO Analytics Comparison - Capterra UK 2026","description":"Side-by-side comparison of Brand24 vs VICO Analytics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/149054/1010806/brand24/vs/social-listening","about":[{"@id":"https://www.capterra.co.uk/software/149054/brand24#software"},{"@id":"https://www.capterra.co.uk/software/1010806/social-listening#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/149054/1010806/brand24/vs/social-listening#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/149054/1010806/brand24/vs/social-listening#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Brand24","description":"Brand24 is an AI-powered media monitoring and social listening tool that you can use to track and analyze online conversations about your brand, competitors, and industry.\n\nIf you are looking for a user-friendly tool for media monitoring, Brand24 is definitely worth trying. Not only will you receive a summary of the media coverage, but also you’ll get access to some analytics regarding your brand health, such as sentiment analysis, reach, AVE calculations, and many more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/621c8b83-7728-496b-9764-3c170bc3e3ac.png","url":"https://www.capterra.co.uk/software/149054/brand24","@id":"https://www.capterra.co.uk/software/149054/brand24#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":254},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"VICO Analytics","description":"VICO Analytics Social Listening and Review Monitoring helps you to extract, analyze and visualize the relevant information from the web to drive your brand and your products and generate more sales.\nIt scores with versatile coding and data analysis functions (manual and AI-powered) for market, product or competitor analysis. It offers customizable dashboards, automated reports and an API to help integrating social data into corporate processes and distribute insights to all stakeholders.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e9973748-31c0-4659-8086-827870fcb79e.png","url":"https://www.capterra.co.uk/software/1010806/social-listening","@id":"https://www.capterra.co.uk/software/1010806/social-listening#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/149054/1010806/brand24/vs/social-listening#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Monitoring Software","position":2,"item":"/directory/31028/social-media-monitoring/software","@type":"ListItem"},{"name":"Brand24 vs VICO Analytics","position":3,"item":"https://www.capterra.co.uk/compare/149054/1010806/brand24/vs/social-listening","@type":"ListItem"}]}]}
</script>