---
description: Side-by-side comparison of Antavo vs Guusto. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Antavo vs Guusto Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Antavo \<span\>vs\</span\> Guusto](https://www.capterra.co.uk/compare/149042/186209/antavo-loyalty-software/vs/guusto)

# Compare Antavo vs Guusto

Canonical: https://www.capterra.co.uk/compare/149042/186209/antavo-loyalty-software/vs/guusto

> Detailed comparison between Antavo and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Antavo | Guusto |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 19 | 3441 |
| **Starting Price** | - | US$4.80 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Antavo

Antavo is the go-to choice for loyalty consultants, agencies, and system integrators worldwide, empowering businesses across fashion, beauty, retail, travel, hospitality, and beyond.

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

## Key features

### Antavo

- Campaign Planning
- Customer Activity Tracking
- Customer Profiles
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Performance Metrics
- Referral Tracking
- Rewards Management

### Guusto

- AI/Machine Learning
- API
- Awards Management
- Chat/Messaging
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Manager-to-Employee Recognition
- Member Portal
- Performance Metrics
- Recognition Tracking
- Referral Tracking
- Reminders
- Rewards Management
- eCards

## Links

- [View Antavo Profile](https://www.capterra.co.uk/software/149042/antavo-loyalty-software)
- [View Guusto Profile](https://www.capterra.co.uk/software/186209/guusto)
- [View Original Comparison](https://www.capterra.co.uk/compare/149042/186209/antavo-loyalty-software/vs/guusto)

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