---
description: Side-by-side comparison of theTradeDesk vs Criteo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: theTradeDesk vs Criteo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [theTradeDesk \<span\>vs\</span\> Criteo](https://www.capterra.co.uk/compare/149006/162594/thetradedesk/vs/criteo)

# Compare theTradeDesk vs Criteo

Canonical: https://www.capterra.co.uk/compare/149006/162594/thetradedesk/vs/criteo

> Detailed comparison between theTradeDesk and Criteo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | theTradeDesk | Criteo |
| **Overall rating** | 4.4/5 | 3.9/5 |
| **Total Reviews** | 15 | 22 |
| **Starting Price** | - | US$1.00 |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | Webinars | Live Online, Webinars, Documentation, Videos |

## Best for

### theTradeDesk

Used by data-driven digital advertising campaigns.

### Criteo

SMB's, Midsize, Large Enterprises. CMO, Head of Display, Director of commerce, programmatic, paid display management, mobile marketing managers, acquisition managers.

## Key features

### theTradeDesk

- AI/Machine Learning
- API
- Ad Inventory Management
- Audience Targeting
- Behavioural Targeting
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Cross Channel Attribution
- Customer Segmentation
- Data Capture and Transfer
- Display Ad Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Management
- Personalisation
- Real-Time Data
- Real-Time Reporting

### Criteo

- AI/Machine Learning
- Ad Inventory Management
- Audience Targeting
- Behavioural Targeting
- Campaign Analytics
- Campaign Management
- Cross Channel Attribution
- Customer Segmentation
- Display Ad Management
- Dynamic Content
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation

## Links

- [View theTradeDesk Profile](https://www.capterra.co.uk/software/149006/thetradedesk)
- [View Criteo Profile](https://www.capterra.co.uk/software/162594/criteo)
- [View Original Comparison](https://www.capterra.co.uk/compare/149006/162594/thetradedesk/vs/criteo)

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