---
description: Side-by-side comparison of theTradeDesk vs Google Display & Video 360. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: theTradeDesk vs Google Display & Video 360 Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [theTradeDesk \<span\>vs\</span\> Google Display & Video 360](https://www.capterra.co.uk/compare/149006/1023333/thetradedesk/vs/google-display--video-360)

# Compare theTradeDesk vs Google Display & Video 360

Canonical: https://www.capterra.co.uk/compare/149006/1023333/thetradedesk/vs/google-display--video-360

> Detailed comparison between theTradeDesk and Google Display & Video 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | theTradeDesk | Google Display & Video 360 |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 15 | 3 |
| **Starting Price** | - | - |
| **Free Trial** | - | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | - |
| **Training** | Webinars | - |

## Best for

### theTradeDesk

Used by data-driven digital advertising campaigns.

### Google Display & Video 360

Large enterprises

## Key features

### theTradeDesk

- AI/Machine Learning
- API
- Ad Inventory Management
- Audience Targeting
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Contact Database
- Cross Channel Attribution
- Data Capture and Transfer
- Display Ad Management
- For Advertising Agencies
- Multi-Campaign
- Performance Management
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics

### Google Display & Video 360

- Audience Targeting
- Campaign Analytics
- Campaign Management
- Display Ad Management
- For Advertising Agencies
- Multi-Campaign
- Performance Metrics
- Real-Time Analytics
- Reporting & Statistics

## Links

- [View theTradeDesk Profile](https://www.capterra.co.uk/software/149006/thetradedesk)
- [View Google Display & Video 360 Profile](https://www.capterra.co.uk/software/1023333/google-display--video-360)
- [View Original Comparison](https://www.capterra.co.uk/compare/149006/1023333/thetradedesk/vs/google-display--video-360)

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