---
description: Side-by-side comparison of Marketing 360 vs SMS-iT. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketing 360 vs SMS-iT Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Arborist Software](/directory/31326/arborist/software) > [Marketing 360 \<span\>vs\</span\> SMS-iT](https://www.capterra.co.uk/compare/148516/1024159/marketing-360/vs/sms-it)

# Compare Marketing 360 vs SMS-iT

Canonical: https://www.capterra.co.uk/compare/148516/1024159/marketing-360/vs/sms-it

> Detailed comparison between Marketing 360 and SMS-iT. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketing 360 | SMS-iT |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 1132 | 26 |
| **Starting Price** | - | US$299.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Marketing 360

Over 20,000 small businesses use our broader business commerce platform so they have everything they need to manage and grow their business in one place.

### SMS-iT

Small to Medium Enterprises,&#10;Marketing Agencies,&#10;E-commerce Platforms,&#10;Financial Institutions,&#10;Healthcare,&#10;Educational Institutions,&#10;Event Management,&#10;Nonprofit,&#10;Hospitality,&#10;Real Estate Agencies,

## Key features

### Marketing 360

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Customisable Templates
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Polls/Voting
- Real-Time Data
- Reminders
- Scheduled Messaging
- Segmentation
- Shortcodes
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### SMS-iT

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Customisable Templates
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Polls/Voting
- Real-Time Data
- Reminders
- Scheduled Messaging
- Segmentation
- Shortcodes
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View Marketing 360 Profile](https://www.capterra.co.uk/software/148516/marketing-360)
- [View SMS-iT Profile](https://www.capterra.co.uk/software/1024159/sms-it)
- [View Original Comparison](https://www.capterra.co.uk/compare/148516/1024159/marketing-360/vs/sms-it)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marketing 360 vs SMS-iT Comparison - Capterra UK 2026","description":"Side-by-side comparison of Marketing 360 vs SMS-iT. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/148516/1024159/marketing-360/vs/sms-it","about":[{"@id":"https://www.capterra.co.uk/software/148516/marketing-360#software"},{"@id":"https://www.capterra.co.uk/software/1024159/sms-it#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/148516/1024159/marketing-360/vs/sms-it#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/148516/1024159/marketing-360/vs/sms-it#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Marketing 360","description":"Marketing 360 is an all-in-one platform combining technology tools with professional marketing support. It features a drag-and-drop website builder for creating websites and online stores with e-commerce capabilities like product catalogs and secure checkout. The platform includes a CRM system for managing contacts, tasks, and customer data. Email marketing tools offer automated campaigns and customizable templates. Marketing 360 provides business listing management, reputation management, social media scheduling, and content marketing features. It also includes advertising campaign management across channels and business intelligence reporting, all accessible via a central calendar interface for organizing projects and customer interactions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fe82e6ff-5c6b-45c7-9fb7-e7d34133637e.png","url":"https://www.capterra.co.uk/software/148516/marketing-360","@id":"https://www.capterra.co.uk/software/148516/marketing-360#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":1132},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"SMS-iT","description":"SMS-iT is a semi-sentient communication-focused CRM for sales and marketing. \n\nIt is an all-in-one system designed for infinite growth, providing a comprehensive suite of tools for lead acquisition, client nurturing, sales management, and client retention. It offers over 50 sales and marketing tools, including built-in artificial intelligence, unlimited calling and texting, smart inbox with messaging channels, funnel and site builder, social media planner, appointment booking system, and more.\n\nAdditionally, SMS-iT CRM stands out with features like SIM card integration, advanced AI capabilities for messaging and marketing, an ecosystem of 30 SMS gateways, and blockchain and IoT capabilities. It is tailored to help businesses scale faster and save costs on their monthly software expenses.\n\nSMS-iT is semi-sentient because it can understand and interpret text inputs, make contextually relevant suggestions or responses, and learn from user interactions to improve future interactions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7d4f03f2-a626-4a74-b38f-e978c299caf8.png","url":"https://www.capterra.co.uk/software/1024159/sms-it","@id":"https://www.capterra.co.uk/software/1024159/sms-it#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":26},"offers":{"price":"299","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.uk/compare/148516/1024159/marketing-360/vs/sms-it#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Arborist Software","position":2,"item":"/directory/31326/arborist/software","@type":"ListItem"},{"name":"Marketing 360 vs SMS-iT","position":3,"item":"https://www.capterra.co.uk/compare/148516/1024159/marketing-360/vs/sms-it","@type":"ListItem"}]}]}
</script>
