---
description: Side-by-side comparison of Marketing 360 vs Microsoft Advertising. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketing 360 vs Microsoft Advertising Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Marketing 360 \<span\>vs\</span\> Microsoft Advertising](https://www.capterra.co.uk/compare/148516/1019345/marketing-360/vs/microsoft-advertising)

# Compare Marketing 360 vs Microsoft Advertising

Canonical: https://www.capterra.co.uk/compare/148516/1019345/marketing-360/vs/microsoft-advertising

> Detailed comparison between Marketing 360 and Microsoft Advertising. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marketing 360 | Microsoft Advertising |
| **Overall rating** | 4.5/5 | 3.7/5 |
| **Total Reviews** | 1132 | 10 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### Marketing 360

Over 20,000 small businesses use our broader business commerce platform so they have everything they need to manage and grow their business in one place.

### Microsoft Advertising

Small Businesses&#10;Midsized Businesses&#10;Enterprises&#10;Global advertisers

## Key features

### Marketing 360

- Activity Dashboard
- Activity Tracking
- Audience Targeting
- Backlink Monitoring
- Campaign Management
- Campaign Planning
- Channel Management
- Conversion Rate Optimisation
- Dashboard
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Lead Capture
- Monitoring
- Multi-Campaign
- Performance Metrics
- Real-Time Analytics
- Reporting & Statistics
- Social Promotion

### Microsoft Advertising

- Activity Dashboard
- Activity Tracking
- Audience Targeting
- Backlink Monitoring
- Campaign Management
- Campaign Planning
- Channel Management
- Conversion Rate Optimisation
- Dashboard
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Lead Capture
- Monitoring
- Multi-Campaign
- Performance Metrics
- Real-Time Analytics
- Reporting & Statistics
- Social Promotion

## Links

- [View Marketing 360 Profile](https://www.capterra.co.uk/software/148516/marketing-360)
- [View Microsoft Advertising Profile](https://www.capterra.co.uk/software/1019345/microsoft-advertising)
- [View Original Comparison](https://www.capterra.co.uk/compare/148516/1019345/marketing-360/vs/microsoft-advertising)

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