---
description: Side-by-side comparison of Similarweb vs BrightLocal. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Similarweb vs BrightLocal Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Intelligence Tools](/directory/34275/sales-intelligence/software) > [Similarweb \<span\>vs\</span\> BrightLocal](https://www.capterra.co.uk/compare/148472/182621/similarweb-pro/vs/brightlocal)

# Compare Similarweb vs BrightLocal

Canonical: https://www.capterra.co.uk/compare/148472/182621/similarweb-pro/vs/brightlocal

> Detailed comparison between Similarweb and BrightLocal. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Similarweb | BrightLocal |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 251 | 281 |
| **Starting Price** | US$125.00 | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Similarweb

Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

### BrightLocal

Marketing agencies.&#10;SEO agencies.&#10;In-house marketers.&#10;Multi-location businesses.&#10;Enterprise businesses.&#10;Local brick-and-mortar businesses.&#10;Service-area businesses.&#10;SMBs.

## Key features

### Similarweb

- API
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- Web Traffic Reporting
- Website Analytics

### BrightLocal

- API
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- Web Traffic Reporting
- Website Analytics

## Links

- [View Similarweb Profile](https://www.capterra.co.uk/software/148472/similarweb-pro)
- [View BrightLocal Profile](https://www.capterra.co.uk/software/182621/brightlocal)
- [View Original Comparison](https://www.capterra.co.uk/compare/148472/182621/similarweb-pro/vs/brightlocal)

-----

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