---
description: Side-by-side comparison of Tango vs CB Insights. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Tango vs CB Insights Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Tango \<span\>vs\</span\> CB Insights](https://www.capterra.co.uk/compare/146809/203876/e-gift-card-rewards-and-incentives/vs/cb-insights)

# Compare Tango vs CB Insights

Canonical: https://www.capterra.co.uk/compare/146809/203876/e-gift-card-rewards-and-incentives/vs/cb-insights

> Detailed comparison between Tango and CB Insights. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Tango | CB Insights |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 518 | 3 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Tango

We make it simple for anyone to send rewards and incentives on-demand, in bulk, or automatically via API integration. We support small programs to the largest, scaled programs with reliable products.

### CB Insights

Financial Services, Venture Capital Firms, Consultants, and Healthcare Companies.

## Key features

### Tango

- API
- Activity Tracking
- CRM
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Loyalty Cards
- Manager-to-Employee Recognition
- Real-Time Reporting
- Recognition Tracking
- Reporting/Analytics
- Single Sign On
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- eCards

### CB Insights

- AI/Machine Learning
- API
- Dashboard
- Key Performance Indicators
- Natural Language Processing
- Reporting/Analytics

## Links

- [View Tango Profile](https://www.capterra.co.uk/software/146809/e-gift-card-rewards-and-incentives)
- [View CB Insights Profile](https://www.capterra.co.uk/software/203876/cb-insights)
- [View Original Comparison](https://www.capterra.co.uk/compare/146809/203876/e-gift-card-rewards-and-incentives/vs/cb-insights)

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