---
description: Side-by-side comparison of Airtable vs HubSpot CRM. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Airtable vs HubSpot CRM Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Product Roadmap Software](/directory/30864/product-roadmap/software) > [Airtable \<span\>vs\</span\> HubSpot CRM](https://www.capterra.co.uk/compare/146652/152373/airtable/vs/hubspot-crm)

# Compare Airtable vs HubSpot CRM

Canonical: https://www.capterra.co.uk/compare/146652/152373/airtable/vs/hubspot-crm

> Detailed comparison between Airtable and HubSpot CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Airtable | HubSpot CRM |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 2231 | 4462 |
| **Starting Price** | US$20.00 | US$20.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Airtable

For companies looking to build scalable, flexible no-code apps with AI to power their business.

### HubSpot CRM

The HubSpot CRM is built for growing teams to attract, engage and delight customers.

## Key features

### Airtable

- API
- Activity Tracking
- CRM
- Calendar/Reminder System
- Client Management
- Customer Database
- Customisable Templates
- Dashboard
- Document Management
- Email Management
- Lead Management
- Lead Qualification
- Project Management
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Media Integration
- Source Tracking
- Web Forms

### HubSpot CRM

- API
- Activity Tracking
- CRM
- Calendar/Reminder System
- Client Management
- Customer Database
- Customisable Templates
- Dashboard
- Document Management
- Email Management
- Lead Management
- Lead Qualification
- Project Management
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Media Integration
- Source Tracking
- Web Forms

## Links

- [View Airtable Profile](https://www.capterra.co.uk/software/146652/airtable)
- [View HubSpot CRM Profile](https://www.capterra.co.uk/software/152373/hubspot-crm)
- [View Original Comparison](https://www.capterra.co.uk/compare/146652/152373/airtable/vs/hubspot-crm)

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