---
description: Side-by-side comparison of Whatagraph vs Microsoft Power BI. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Whatagraph vs Microsoft Power BI Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Data Warehouse Software](/directory/31116/data-warehouse/software) > [Whatagraph \<span\>vs\</span\> Microsoft Power BI](https://www.capterra.co.uk/compare/146220/176586/whatagraph/vs/power-bi)

# Compare Whatagraph vs Microsoft Power BI

Canonical: https://www.capterra.co.uk/compare/146220/176586/whatagraph/vs/power-bi

> Detailed comparison between Whatagraph and Microsoft Power BI. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Whatagraph | Microsoft Power BI |
| **Overall rating** | 4.4/5 | 4.6/5 |
| **Total Reviews** | 84 | 1880 |
| **Starting Price** | - | US$10.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Whatagraph

Whatagraph helps agencies and brands deliver accurate, customizable reports at scale, and get actionable insights for growth.

### Microsoft Power BI

Power BI is used by data analysts, business intelligence professionals, data engineers, finance departments, and enterprise organizations.

## Key features

### Whatagraph

- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customisable Dashboard
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Discovery
- Data Transformation
- KPI Monitoring
- Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Single Page View
- Templates
- Visual Analytics

### Microsoft Power BI

- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customisable Dashboard
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Discovery
- Data Transformation
- KPI Monitoring
- Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Single Page View
- Templates
- Visual Analytics

## Links

- [View Whatagraph Profile](https://www.capterra.co.uk/software/146220/whatagraph)
- [View Microsoft Power BI Profile](https://www.capterra.co.uk/software/176586/power-bi)
- [View Original Comparison](https://www.capterra.co.uk/compare/146220/176586/whatagraph/vs/power-bi)

-----

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