---
description: Side-by-side comparison of Guru vs AddSearch. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Guru vs AddSearch Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Enterprise Search Software](/directory/31096/enterprise-search/software) > [Guru \<span\>vs\</span\> AddSearch](https://www.capterra.co.uk/compare/145390/172500/guru/vs/addsearch)

# Compare Guru vs AddSearch

Canonical: https://www.capterra.co.uk/compare/145390/172500/guru/vs/addsearch

> Detailed comparison between Guru and AddSearch. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Guru | AddSearch |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 639 | 25 |
| **Starting Price** | - | US$119.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Guru

Mid-market and enterprise organizations (250–5,000+ employees) seeking a secure, verifiable AI knowledge platform that connects all company data

### AddSearch

More than 2,000 companies, including SMBs and market leaders like Toyota, Bitnami, and MongoDB, use AddSearch to guide their website visitors.

## Key features

### Guru

- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Behaviour Tracking
- Catalog Management
- Customisable Branding
- Faceted Search/Filtering
- For Enterprises
- Full Text Search
- Fuzzy Search
- Indexing
- Real-Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Semantic Search
- Single Sign On
- Tagging
- Third-Party Integrations

### AddSearch

- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Behaviour Tracking
- Catalog Management
- Customisable Branding
- Faceted Search/Filtering
- For Enterprises
- Full Text Search
- Fuzzy Search
- Indexing
- Real-Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Semantic Search
- Single Sign On
- Tagging
- Third-Party Integrations

## Links

- [View Guru Profile](https://www.capterra.co.uk/software/145390/guru)
- [View AddSearch Profile](https://www.capterra.co.uk/software/172500/addsearch)
- [View Original Comparison](https://www.capterra.co.uk/compare/145390/172500/guru/vs/addsearch)

-----

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