---
description: Side-by-side comparison of Iterable vs EmailOctopus. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Iterable vs EmailOctopus Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Iterable \<span\>vs\</span\> EmailOctopus](https://www.capterra.co.uk/compare/143902/147415/iterable/vs/emailoctopus)

# Compare Iterable vs EmailOctopus

Canonical: https://www.capterra.co.uk/compare/143902/147415/iterable/vs/emailoctopus

> Detailed comparison between Iterable and EmailOctopus. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Iterable | EmailOctopus |
| **Overall rating** | 4.3/5 | 4.8/5 |
| **Total Reviews** | 63 | 654 |
| **Starting Price** | - | US$9.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Iterable

We target growth marketers at companies within E-commerce / Retail, Media \&amp; Entertainment, Consumer Apps, Enterprise Software, Delivery, Education, and Recruiting.

### EmailOctopus

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

## Key features

### Iterable

- API
- Autoresponders
- CAN-SPAM Compliance
- Campaign Management
- Campaign Segmentation
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable CTAs
- Customisable Templates
- Dynamic Content
- Email Marketing
- Email Templates
- Engagement Tracking
- Image Library
- List Management
- Marketing Automation
- Reporting/Analytics
- Subscriber Management
- Template Management

### EmailOctopus

- API
- Autoresponders
- CAN-SPAM Compliance
- Campaign Management
- Campaign Segmentation
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable CTAs
- Customisable Templates
- Dynamic Content
- Email Marketing
- Email Templates
- Engagement Tracking
- Image Library
- List Management
- Marketing Automation
- Reporting/Analytics
- Subscriber Management
- Template Management

## Links

- [View Iterable Profile](https://www.capterra.co.uk/software/143902/iterable)
- [View EmailOctopus Profile](https://www.capterra.co.uk/software/147415/emailoctopus)
- [View Original Comparison](https://www.capterra.co.uk/compare/143902/147415/iterable/vs/emailoctopus)

-----

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