---
description: Side-by-side comparison of WebEngage vs 1by1. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: WebEngage vs 1by1 Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [WebEngage \<span\>vs\</span\> 1by1](https://www.capterra.co.uk/compare/143401/150869/webengage/vs/1by1)

# Compare WebEngage vs 1by1

Canonical: https://www.capterra.co.uk/compare/143401/150869/webengage/vs/1by1

> Detailed comparison between WebEngage and 1by1. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | WebEngage | 1by1 |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 32 | 2 |
| **Starting Price** | US$1,000.00 | €500.00 |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### WebEngage

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-commerce, Travel, Retail, Media \&amp; Entertainment, Gaming, BFSI \&amp; Fintech and Healthcare.

### 1by1

Currently we have many kind of clients, from pure payer to retailer. Our goal is to deliver a software available in many industries for each company which want to maximize its customer loyalty.

## Key features

### WebEngage

- CRM
- Campaign Management
- Coupons
- Customer Segmentation
- Dashboard
- Data Integration
- Drip Campaigns
- Email Marketing
- GDPR Compliance
- Lead Management
- Lead Qualification
- Marketing Automation
- Multi-Channel Marketing
- Multivariate Testing
- Personalisation
- Product Recommendations
- ROI Tracking
- Recommendations
- Segmentation
- Website Visitor Tracking

### 1by1

- CRM
- Campaign Management
- Customer Segmentation
- Dashboard
- Data Integration
- Drip Campaigns
- Email Marketing
- GDPR Compliance
- Lead Management
- Lead Qualification
- Marketing Automation
- Multi-Channel Marketing
- Multivariate Testing
- Personalisation
- Product Recommendations
- ROI Tracking
- Recommendations
- Segmentation
- Website Visitor Tracking

## Links

- [View WebEngage Profile](https://www.capterra.co.uk/software/143401/webengage)
- [View 1by1 Profile](https://www.capterra.co.uk/software/150869/1by1)
- [View Original Comparison](https://www.capterra.co.uk/compare/143401/150869/webengage/vs/1by1)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"WebEngage vs 1by1 Comparison - Capterra UK 2026","description":"Side-by-side comparison of WebEngage vs 1by1. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/143401/150869/webengage/vs/1by1","about":[{"@id":"https://www.capterra.co.uk/software/143401/webengage#software"},{"@id":"https://www.capterra.co.uk/software/150869/1by1#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/143401/150869/webengage/vs/1by1#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/143401/150869/webengage/vs/1by1#webpage","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"WebEngage","description":"WebEngage is a customer data platform &amp; marketing automation suite that makes user engagement &amp; retention simplified and highly effective for consumer tech enterprises &amp; SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across various communication channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a9c77259-45ca-4563-9694-bfcd60e4662c.png","url":"https://www.capterra.co.uk/software/143401/webengage","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/143401/webengage#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":32,"ratingValue":4.5},"offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Android, Platform ios, Platform ipad"},{"name":"1by1","description":"Marketing 1by1 provides an adaptable and easy to use marketing automation software. Users are able to send customized communications with product recommendations in agreement with each profile. The solution natively integrates all the input and output channels with ready to use triggers. Marketing teams therefore allow to engage all their customers from their online and offline behavioral courses. Increase your customers loyalty through customize omnichannel strategy with 1by1 !","url":"https://www.capterra.co.uk/software/150869/1by1","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/150869/1by1#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2,"ratingValue":4.5},"offers":{"price":"500","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"WebEngage vs 1by1","position":3,"item":"https://www.capterra.co.uk/compare/143401/150869/webengage/vs/1by1","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/143401/150869/webengage/vs/1by1#breadcrumblist"}]}
</script>