---
description: Side-by-side comparison of TrueLoyal vs Guusto. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: TrueLoyal vs Guusto Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/31435/customer-advocacy/software) > [TrueLoyal \<span\>vs\</span\> Guusto](https://www.capterra.co.uk/compare/143027/186209/zinrelo/vs/guusto)

# Compare TrueLoyal vs Guusto

Canonical: https://www.capterra.co.uk/compare/143027/186209/zinrelo/vs/guusto

> Detailed comparison between TrueLoyal and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | TrueLoyal | Guusto |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 57 | 3441 |
| **Starting Price** | - | US$4.80 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### TrueLoyal

TrueLoyal is used by marketing managers, digital marketers, customer experience directors, operations managers, retail brands, automotive companies, beauty, food, beverage, and pet supply retailers.

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

## Key features

### TrueLoyal

- API
- Activity Dashboard
- Customer History
- Customer Profiles
- Customisable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Gift Card Management
- Loyalty Program
- Member Portal
- Performance Metrics
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Third-Party Integrations

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Customer History
- Customer Profiles
- Customisable Templates
- Gamification
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Performance Metrics
- Referral Tracking
- Reminders
- Reporting/Analytics
- Rewards Management
- Third-Party Integrations
- eCards

## Links

- [View TrueLoyal Profile](https://www.capterra.co.uk/software/143027/zinrelo)
- [View Guusto Profile](https://www.capterra.co.uk/software/186209/guusto)
- [View Original Comparison](https://www.capterra.co.uk/compare/143027/186209/zinrelo/vs/guusto)

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