---
description: Side-by-side comparison of TrueLoyal vs Smile.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: TrueLoyal vs Smile.io Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/31435/customer-advocacy/software) > [TrueLoyal \<span\>vs\</span\> Smile.io](https://www.capterra.co.uk/compare/143027/169446/zinrelo/vs/smile-io)

# Compare TrueLoyal vs Smile.io

Canonical: https://www.capterra.co.uk/compare/143027/169446/zinrelo/vs/smile-io

> Detailed comparison between TrueLoyal and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | TrueLoyal | Smile.io |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 57 | 67 |
| **Starting Price** | - | US$199.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### TrueLoyal

TrueLoyal is used by marketing managers, digital marketers, customer experience directors, operations managers, retail brands, automotive companies, beauty, food, beverage, and pet supply retailers.

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

## Key features

### TrueLoyal

- API
- Activity Dashboard
- Activity Tracking
- Customer Profiles
- Customisable Templates
- Discount Management
- Email Marketing
- Engagement Tracking
- Gamification
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Promotion
- Third-Party Integrations
- eCommerce Management

### Smile.io

- API
- Activity Dashboard
- Activity Tracking
- Customer Profiles
- Customisable Templates
- Discount Management
- Email Marketing
- Gamification
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Promotion
- Third-Party Integrations
- eCommerce Management

## Links

- [View TrueLoyal Profile](https://www.capterra.co.uk/software/143027/zinrelo)
- [View Smile.io Profile](https://www.capterra.co.uk/software/169446/smile-io)
- [View Original Comparison](https://www.capterra.co.uk/compare/143027/169446/zinrelo/vs/smile-io)

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