---
description: Side-by-side comparison of TrueLoyal vs Kangaroo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: TrueLoyal vs Kangaroo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/31435/customer-advocacy/software) > [TrueLoyal \<span\>vs\</span\> Kangaroo](https://www.capterra.co.uk/compare/143027/149363/zinrelo/vs/kangaroo-rewards)

# Compare TrueLoyal vs Kangaroo

Canonical: https://www.capterra.co.uk/compare/143027/149363/zinrelo/vs/kangaroo-rewards

> Detailed comparison between TrueLoyal and Kangaroo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | TrueLoyal | Kangaroo |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 57 | 248 |
| **Starting Price** | - | US$79.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### TrueLoyal

TrueLoyal is used by marketing managers, digital marketers, customer experience directors, operations managers, retail brands, automotive companies, beauty, food, beverage, and pet supply retailers.

### Kangaroo

Kangaroo is a globally recognized rewards platform to help build brand loyalty. &#10;&#10;Perfect for: eCommerce, brick \&amp; mortar, omnichannel businesses, multi-location, and enterprise businesses.

## Key features

### TrueLoyal

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Segmentation
- Customer Database
- Customer Profiles
- Customisable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Real-Time Analytics
- Referral Tracking
- Reporting/Analytics
- SMS Marketing
- eCommerce Management

### Kangaroo

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Segmentation
- Customer Database
- Customer Profiles
- Customisable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Real-Time Analytics
- Referral Tracking
- Reporting/Analytics
- SMS Marketing
- eCommerce Management

## Links

- [View TrueLoyal Profile](https://www.capterra.co.uk/software/143027/zinrelo)
- [View Kangaroo Profile](https://www.capterra.co.uk/software/149363/kangaroo-rewards)
- [View Original Comparison](https://www.capterra.co.uk/compare/143027/149363/zinrelo/vs/kangaroo-rewards)

-----

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