---
description: Side-by-side comparison of AB Tasty vs Freshsales. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AB Tasty vs Freshsales Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/30965/personalization/software) > [AB Tasty \<span\>vs\</span\> Freshsales](https://www.capterra.co.uk/compare/141801/155563/ab-tasty/vs/freshsales)

# Compare AB Tasty vs Freshsales

Canonical: https://www.capterra.co.uk/compare/141801/155563/ab-tasty/vs/freshsales

> Detailed comparison between AB Tasty and Freshsales. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AB Tasty | Freshsales |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 11 | 621 |
| **Starting Price** | €15,000.00 | US$11.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### AB Tasty

AB Tasty is trusted by 900+ enterprises across many industries. Some of our awesome clients include L'Oreal, Sephora, Ashley Homestore, LUSH Cosmetics, Panasonic, Clarins, and Eurosport.

### Freshsales

With Freshsales, businesses can attract, engage, close, and nurture their leads. You no longer need a CRM and five other tools to run your business, just Freshsales CRM will do.

## Key features

### AB Tasty

- A/B Testing
- Audience Targeting
- Campaign Management
- Campaign Segmentation
- Heatmaps
- Landing Pages/Web Forms
- Multivariate Testing
- Performance Metrics
- Recommendations
- Referral Tracking
- Split Testing
- Statistical Analysis
- Visual Editor

### Freshsales

- A/B Testing
- Audience Targeting
- Campaign Management
- Campaign Segmentation
- Customisable Templates
- Deal Management
- Heatmaps
- Landing Pages/Web Forms
- Lead Management
- Multivariate Testing
- Performance Metrics
- Pipeline Reports
- Recommendations
- Referral Tracking
- Sales Activity Management
- Scheduling
- Split Testing
- Statistical Analysis
- Visual Editor
- Web-based Deployment

## Links

- [View AB Tasty Profile](https://www.capterra.co.uk/software/141801/ab-tasty)
- [View Freshsales Profile](https://www.capterra.co.uk/software/155563/freshsales)
- [View Original Comparison](https://www.capterra.co.uk/compare/141801/155563/ab-tasty/vs/freshsales)

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