---
description: Side-by-side comparison of Appy Pie vs Storyly. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Appy Pie vs Storyly Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [App Design Software](/directory/31063/app-design/software) > [Appy Pie \<span\>vs\</span\> Storyly](https://www.capterra.co.uk/compare/140928/1020767/appy-pie/vs/storyly)

# Compare Appy Pie vs Storyly

Canonical: https://www.capterra.co.uk/compare/140928/1020767/appy-pie/vs/storyly

> Detailed comparison between Appy Pie and Storyly. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Appy Pie | Storyly |
| **Overall rating** | 4.6/5 | 4.9/5 |
| **Total Reviews** | 1389 | 7 |
| **Starting Price** | US$16.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Appy Pie

Businesses of all sizes, startups, enterprises, app developers, web developers, and customer support teams.

### Storyly

Industries: eCommerce, Sports Betting and iGaming, Financial Services&#10;&#10;Teams: Marketing, Product, eCommerce, CRM, Content

## Key features

### Appy Pie

- AI/Machine Learning
- API
- Alerts/Notifications
- Campaign Management
- Customisable Branding
- Customisable Templates
- Drag & Drop
- Email Marketing
- Engagement Tracking
- For No-Code Development
- Integrations Management
- Mobile Access
- Mobile Alerts
- Natural Language Processing
- Performance Management
- Real-Time Analytics
- Social Media Integration
- Third-Party Integrations
- Visual Analytics

### Storyly

- API
- Alerts/Notifications
- Campaign Management
- Customisable Branding
- Customisable Templates
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Mobile Access
- Mobile Alerts
- Real-Time Analytics
- Real-Time Data
- Social Media Integration
- Third-Party Integrations
- Visual Analytics

## Links

- [View Appy Pie Profile](https://www.capterra.co.uk/software/140928/appy-pie)
- [View Storyly Profile](https://www.capterra.co.uk/software/1020767/storyly)
- [View Original Comparison](https://www.capterra.co.uk/compare/140928/1020767/appy-pie/vs/storyly)

-----

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