---
description: Side-by-side comparison of Mad Mimi vs EmailOctopus. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mad Mimi vs EmailOctopus Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mad Mimi \<span\>vs\</span\> EmailOctopus](https://www.capterra.co.uk/compare/140718/147415/mad-mimi/vs/emailoctopus)

# Compare Mad Mimi vs EmailOctopus

Canonical: https://www.capterra.co.uk/compare/140718/147415/mad-mimi/vs/emailoctopus

> Detailed comparison between Mad Mimi and EmailOctopus. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mad Mimi | EmailOctopus |
| **Overall rating** | 4.3/5 | 4.8/5 |
| **Total Reviews** | 55 | 654 |
| **Starting Price** | US$10.00 | US$9.00 |
| **Free Trial** | - | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Videos | Webinars, Documentation, Videos |

## Best for

### Mad Mimi

Marketing agencies, bloggers, and content creators, entrepreneurs.

### EmailOctopus

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

## Key features

### Mad Mimi

- API
- CAN-SPAM Compliance
- Campaign Analytics
- Contact Management
- Customer Segmentation
- Drip Campaigns
- Email Campaign Management
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- List Management
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- Third-Party Integrations

### EmailOctopus

- API
- CAN-SPAM Compliance
- Campaign Analytics
- Contact Management
- Customer Segmentation
- Customisable Templates
- Drip Campaigns
- Email Campaign Management
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- List Management
- Mobile Optimization
- Real-Time Data
- Reporting/Analytics
- Subscriber Management
- Third-Party Integrations
- Web Forms

## Links

- [View Mad Mimi Profile](https://www.capterra.co.uk/software/140718/mad-mimi)
- [View EmailOctopus Profile](https://www.capterra.co.uk/software/147415/emailoctopus)
- [View Original Comparison](https://www.capterra.co.uk/compare/140718/147415/mad-mimi/vs/emailoctopus)

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