---
description: Side-by-side comparison of Referral Rock vs Annex Cloud Loyalty Experience Platform. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Referral Rock vs Annex Cloud Loyalty Experience Platform Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Referral Software](/directory/30681/referral/software) > [Referral Rock \<span\>vs\</span\> Annex Cloud Loyalty Experience Platform](https://www.capterra.co.uk/compare/139089/164609/referral-rock-software/vs/customer-loyalty-cloud)

# Compare Referral Rock vs Annex Cloud Loyalty Experience Platform

Canonical: https://www.capterra.co.uk/compare/139089/164609/referral-rock-software/vs/customer-loyalty-cloud

> Detailed comparison between Referral Rock and Annex Cloud Loyalty Experience Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Referral Rock | Annex Cloud Loyalty Experience Platform |
| **Overall rating** | 4.6/5 | 4.2/5 |
| **Total Reviews** | 98 | 39 |
| **Starting Price** | US$175.00 | US$15,000.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Referral Rock

Tech, Professional Services, B2B, B2C, SaaS, Enterprise, Services (Not just ecommerce)

### Annex Cloud Loyalty Experience Platform

Retail, Manufacturing, Hospitality, Food \&amp; Beverage, Healthcare, Education, and any vertical where customer retention and loyalty are key in accelerating growth.

## Key features

### Referral Rock

- API
- Activity Dashboard
- Activity Tracking
- Campaign Management
- Campaign Segmentation
- Customer Segmentation
- Customisable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Lead Management
- Multi-Channel Marketing
- Promotions Management
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration

### Annex Cloud Loyalty Experience Platform

- API
- Activity Dashboard
- Activity Tracking
- Campaign Management
- Campaign Segmentation
- Customer Segmentation
- Discount Management
- Engagement Tracking
- Gamification
- Loyalty Cards
- Monitoring
- Multi-Channel Marketing
- Promotions Management
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration

## Links

- [View Referral Rock Profile](https://www.capterra.co.uk/software/139089/referral-rock-software)
- [View Annex Cloud Loyalty Experience Platform Profile](https://www.capterra.co.uk/software/164609/customer-loyalty-cloud)
- [View Original Comparison](https://www.capterra.co.uk/compare/139089/164609/referral-rock-software/vs/customer-loyalty-cloud)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Referral Rock vs Annex Cloud Loyalty Experience Platform Comparison - Capterra UK 2026","description":"Side-by-side comparison of Referral Rock vs Annex Cloud Loyalty Experience Platform. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/139089/164609/referral-rock-software/vs/customer-loyalty-cloud","about":[{"@id":"https://www.capterra.co.uk/software/139089/referral-rock-software#software"},{"@id":"https://www.capterra.co.uk/software/164609/customer-loyalty-cloud#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/139089/164609/referral-rock-software/vs/customer-loyalty-cloud#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/139089/164609/referral-rock-software/vs/customer-loyalty-cloud#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Referral Rock","description":"Turn brand fans into powerful referral sources. \n\nGenerate more shares with a refer-a-friend programs that integrate across your customer's lifecycle. \n\nActivate referral &amp; share activities across your email marketing, app, CRM, and e-commerce's touch points.  (No developers required)\n\nGet the best-in-class referral tracking, share experiences, and concierge onboarding that works for B2B and B2C businesses.\n\nSit back and watch the referrals roll in with automated referral software.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c517d39b-f64b-418d-948a-e4e928e3e93b.png","url":"https://www.capterra.co.uk/software/139089/referral-rock-software","@id":"https://www.capterra.co.uk/software/139089/referral-rock-software#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":98,"ratingValue":4.6},"offers":{"price":"175","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Annex Cloud Loyalty Experience Platform","description":"Customers are the bedrock of your business. For 11+ years, Annex Cloud has been the leader in customer loyalty technology and service solutions. Our customer loyalty solutions transform the customer experience for enterprises across many industries, extending valued customer engagements and accelerating growth. Leveraging our scalable solutions, our customers deliver personalized experiences across the customer journey from awareness to purchase to retention, loyalty, and advocacy.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/72bff82f-f751-4512-af73-066b134d7756.png","url":"https://www.capterra.co.uk/software/164609/customer-loyalty-cloud","@id":"https://www.capterra.co.uk/software/164609/customer-loyalty-cloud#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":39,"ratingValue":4.2},"offers":{"price":"15000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.uk/compare/139089/164609/referral-rock-software/vs/customer-loyalty-cloud#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Referral Software","position":2,"item":"/directory/30681/referral/software","@type":"ListItem"},{"name":"Referral Rock vs Annex Cloud Loyalty Experience Platform","position":3,"item":"https://www.capterra.co.uk/compare/139089/164609/referral-rock-software/vs/customer-loyalty-cloud","@type":"ListItem"}]}]}
</script>