---
description: Side-by-side comparison of Typeform vs Hotjar. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Typeform vs Hotjar Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Satisfaction Software](/directory/30541/customer-satisfaction/software) > [Typeform \<span\>vs\</span\> Hotjar](https://www.capterra.co.uk/compare/137289/163516/typeform/vs/hotjar)

# Compare Typeform vs Hotjar

Canonical: https://www.capterra.co.uk/compare/137289/163516/typeform/vs/hotjar

> Detailed comparison between Typeform and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Typeform | Hotjar |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 967 | 541 |
| **Starting Price** | £39.00 | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Typeform

Typeform is used by marketers, product teams, HR professionals, customer success managers, educators, researchers, small and large sized companies.

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

## Key features

### Typeform

- API
- Collaboration Tools
- Communication Management
- Customer History
- Customisable Branding
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Mobile Survey
- Multi-Channel Data Collection
- Multi-Channel Distribution
- NPS Survey Structure
- Performance Metrics
- Real-Time Data
- Reporting/Analytics
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- URL Customisation

### Hotjar

- API
- Collaboration Tools
- Communication Management
- Customer History
- Customisable Branding
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Mobile Survey
- Multi-Channel Data Collection
- Multi-Channel Distribution
- NPS Survey Structure
- Performance Metrics
- Real-Time Data
- Reporting/Analytics
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- URL Customisation

## Links

- [View Typeform Profile](https://www.capterra.co.uk/software/137289/typeform)
- [View Hotjar Profile](https://www.capterra.co.uk/software/163516/hotjar)
- [View Original Comparison](https://www.capterra.co.uk/compare/137289/163516/typeform/vs/hotjar)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Typeform vs Hotjar Comparison - Capterra UK 2026","description":"Side-by-side comparison of Typeform vs Hotjar. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/137289/163516/typeform/vs/hotjar","about":[{"@id":"https://www.capterra.co.uk/software/137289/typeform#software"},{"@id":"https://www.capterra.co.uk/software/163516/hotjar#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/137289/163516/typeform/vs/hotjar#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/137289/163516/typeform/vs/hotjar#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Typeform","description":"Typeform’s form builder helps you create beautiful, conversational forms without needing design or technical skills. Get started with help from Typeform AI or build from scratch. Brand Kits let you instantly apply your logo, colors, and typography, while Conditional Logic shapes each person’s journey based on their answers. \n\nTypeform AI can generate questions, refine wording, or help structure complex logic for you, making the entire process faster and more effective.\n\nOnce your form is live, you can connect it to your workflow—sending responses to tools like Google Sheets, Slack, HubSpot, or your CRM—and use Results Summary or Smart Insights to understand patterns instantly. More than just collecting data, Typeform takes action. Move from simple forms to AI-powered workflows that transform insights into impact.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5c684b20-dffe-4d03-8b93-ef9fd86c7d6c.jpeg","url":"https://www.capterra.co.uk/software/137289/typeform","@id":"https://www.capterra.co.uk/software/137289/typeform#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":967},"offers":{"price":"39","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"name":"Hotjar","description":"Hotjar is a website analytics and user behavior tracking software that provides visual insights into online interactions. The platform offers heatmaps displaying where visitors click and scroll, session recordings that capture navigation patterns, surveys for collecting direct feedback, and feedback widgets for gathering real-time input from users.\n\nHotjar combines quantitative data with qualitative insights, helping identify friction points and inform decisions to enhance user experience. The system integrates with tools like Google Analytics and Zapier to streamline workflows. The platform features a user-friendly interface that makes it straightforward to understand website performance and visitor behavior. Hotjar provides businesses with comprehensive tools to visualize and analyze how people interact with their websites.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5f5007c9-63c1-4a98-ba41-f06cfe40643c.png","url":"https://www.capterra.co.uk/software/163516/hotjar","@id":"https://www.capterra.co.uk/software/163516/hotjar#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":541},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/137289/163516/typeform/vs/hotjar#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Satisfaction Software","position":2,"item":"/directory/30541/customer-satisfaction/software","@type":"ListItem"},{"name":"Typeform vs Hotjar","position":3,"item":"https://www.capterra.co.uk/compare/137289/163516/typeform/vs/hotjar","@type":"ListItem"}]}]}
</script>