---
description: Side-by-side comparison of Yesware vs GMass. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Yesware vs GMass Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [Yesware \<span\>vs\</span\> GMass](https://www.capterra.co.uk/compare/136698/168452/yesware/vs/gmass)

# Compare Yesware vs GMass

Canonical: https://www.capterra.co.uk/compare/136698/168452/yesware/vs/gmass

> Detailed comparison between Yesware and GMass. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Yesware | GMass |
| **Overall rating** | 4.3/5 | 4.8/5 |
| **Total Reviews** | 175 | 1366 |
| **Starting Price** | US$19.00 | US$25.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Yesware

Account Executive, Sales Manager, Sales Operations, Sales Enablement, Demand Generation, Business Development, Sales Director, VP Sales, Chief Revenue Officer, Chief Sales Officer

### GMass

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

## Key features

### Yesware

- Activity Dashboard
- Activity Tracking
- Audience Targeting
- Autoresponders
- CRM
- Campaign Management
- Click Tracking
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Personalisation
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Scheduling
- Team Management
- Template Management

### GMass

- Activity Dashboard
- Activity Tracking
- Audience Targeting
- Autoresponders
- CRM
- Campaign Management
- Click Tracking
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Personalisation
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Scheduling
- Team Management
- Template Management

## Links

- [View Yesware Profile](https://www.capterra.co.uk/software/136698/yesware)
- [View GMass Profile](https://www.capterra.co.uk/software/168452/gmass)
- [View Original Comparison](https://www.capterra.co.uk/compare/136698/168452/yesware/vs/gmass)

-----

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