---
description: Side-by-side comparison of Salesforce Marketing Cloud Account Engagement vs Zoho CRM. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud Account Engagement vs Zoho CRM Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/30553/email-management/software) > [Salesforce Marketing Cloud Account Engagement \<span\>vs\</span\> Zoho CRM](https://www.capterra.co.uk/compare/134593/155928/pardot/vs/zoho-crm)

# Compare Salesforce Marketing Cloud Account Engagement vs Zoho CRM

Canonical: https://www.capterra.co.uk/compare/134593/155928/pardot/vs/zoho-crm

> Detailed comparison between Salesforce Marketing Cloud Account Engagement and Zoho CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud Account Engagement | Zoho CRM |
| **Overall rating** | 4.1/5 | 4.3/5 |
| **Total Reviews** | 649 | 6969 |
| **Starting Price** | US$1,250.00 | £10.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud Account Engagement

Organizations that use online marketing for lead generation

### Zoho CRM

Zoho CRM can be used by businesses of all sizes. Teams can even build a custom version of Zoho CRM.

## Key features

### Salesforce Marketing Cloud Account Engagement

- API
- Activity Tracking
- Campaign Planning
- Channel Management
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Lead Management
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Source Tracking
- Web Forms
- Website Visitor Tracking

### Zoho CRM

- API
- Activity Tracking
- Campaign Planning
- Channel Management
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Lead Management
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Source Tracking
- Web Forms
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Account Engagement Profile](https://www.capterra.co.uk/software/134593/pardot)
- [View Zoho CRM Profile](https://www.capterra.co.uk/software/155928/zoho-crm)
- [View Original Comparison](https://www.capterra.co.uk/compare/134593/155928/pardot/vs/zoho-crm)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud Account Engagement vs Zoho CRM Comparison - Capterra UK 2026","description":"Side-by-side comparison of Salesforce Marketing Cloud Account Engagement vs Zoho CRM. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/134593/155928/pardot/vs/zoho-crm","about":[{"@id":"https://www.capterra.co.uk/software/134593/pardot#software"},{"@id":"https://www.capterra.co.uk/software/155928/zoho-crm#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/134593/155928/pardot/vs/zoho-crm#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/134593/155928/pardot/vs/zoho-crm#webpage","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"Salesforce Marketing Cloud Account Engagement","description":"Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7de4316f-69c4-42c5-b2ab-73a0f459ace1.png","url":"https://www.capterra.co.uk/software/134593/pardot","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/134593/pardot#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":649,"ratingValue":4.1},"offers":{"price":"1250","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Android"},{"name":"Zoho CRM","description":"Zoho CRM empowers small to large-sized organisations with a complete customer relationship lifecycle management solution for managing organisation-wide Sales, Marketing, Customer Support &amp; Service and Inventory Management in a single business system.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d4a3f485-14ae-4f08-b59c-974d59dfb02b.jpeg","url":"https://www.capterra.co.uk/software/155928/zoho-crm","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/155928/zoho-crm#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":6969,"ratingValue":4.3},"offers":{"price":"10","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Management Software","position":2,"item":"/directory/30553/email-management/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud Account Engagement vs Zoho CRM","position":3,"item":"https://www.capterra.co.uk/compare/134593/155928/pardot/vs/zoho-crm","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/134593/155928/pardot/vs/zoho-crm#breadcrumblist"}]}
</script>
