---
description: Side-by-side comparison of Customer Thermometer vs SMG. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Customer Thermometer vs SMG Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [NPS Software](/directory/32075/nps/software) > [Customer Thermometer \<span\>vs\</span\> SMG](https://www.capterra.co.uk/compare/133435/1017278/customer-thermometer/vs/smg)

# Compare Customer Thermometer vs SMG

Canonical: https://www.capterra.co.uk/compare/133435/1017278/customer-thermometer/vs/smg

> Detailed comparison between Customer Thermometer and SMG. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Customer Thermometer | SMG |
| **Overall rating** | 4.9/5 | - |
| **Total Reviews** | 18 | 0 |
| **Starting Price** | US$9.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Customer Thermometer

Any organization (B2B/B2C) of any size that wants to maximize real-time customer feedback, track CSAT, NPS and other metrics, and act upon reliable insights to improve the customer experience – fast.

### SMG

\-

## Key features

### Customer Thermometer

- API
- Activity Tracking
- Customer Database
- Customisable Branding
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Email Management
- Engagement Tracking
- Mobile Survey
- Monitoring
- Pulse Surveys
- Real-Time Data
- Real-Time Reporting
- Social Media Integration
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Website Integration

### SMG

- API
- Activity Tracking
- Customer Database
- Customisable Branding
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Email Management
- Engagement Tracking
- Mobile Survey
- Monitoring
- Pulse Surveys
- Real-Time Data
- Real-Time Reporting
- Social Media Integration
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Website Integration

## Links

- [View Customer Thermometer Profile](https://www.capterra.co.uk/software/133435/customer-thermometer)
- [View SMG Profile](https://www.capterra.co.uk/software/1017278/smg)
- [View Original Comparison](https://www.capterra.co.uk/compare/133435/1017278/customer-thermometer/vs/smg)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Customer Thermometer vs SMG Comparison - Capterra UK 2026","description":"Side-by-side comparison of Customer Thermometer vs SMG. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/133435/1017278/customer-thermometer/vs/smg","about":[{"@id":"https://www.capterra.co.uk/software/133435/customer-thermometer#software"},{"@id":"https://www.capterra.co.uk/software/1017278/smg#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/133435/1017278/customer-thermometer/vs/smg#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/133435/1017278/customer-thermometer/vs/smg#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB"},{"name":"Customer Thermometer","description":"Customer Thermometer combines an unbeatable, 1-click customer satisfaction measurement tool with award-winning support and seamless platform integration. Over 10,000 support, service and help desk teams at leading companies around the world use us to drive real-time feedback for NPS, CSAT, CX and EX initiatives. Survey response rates regularly top 80% and you’ll love our simple config, dashboards and in-depth reporting options. Installation is easy and takes just minutes. Trial us for free!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ee100e50-471b-484e-b4bf-cb70d264feca.png","url":"https://www.capterra.co.uk/software/133435/customer-thermometer","@id":"https://www.capterra.co.uk/software/133435/customer-thermometer#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":18,"ratingValue":4.9},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"SMG","description":"SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns BX, CX, and EX insights into action. From gathering feedback during experience design to optimizing each interaction throughout the customer journey, SMG ensures every decision is backed by data rather than guesswork.","url":"https://www.capterra.co.uk/software/1017278/smg","@id":"https://www.capterra.co.uk/software/1017278/smg#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/133435/1017278/customer-thermometer/vs/smg#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"NPS Software","position":2,"item":"/directory/32075/nps/software","@type":"ListItem"},{"name":"Customer Thermometer vs SMG","position":3,"item":"https://www.capterra.co.uk/compare/133435/1017278/customer-thermometer/vs/smg","@type":"ListItem"}]}]}
</script>
