---
description: Side-by-side comparison of DataCandy vs Tango. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: DataCandy vs Tango Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [DataCandy \<span\>vs\</span\> Tango](https://www.capterra.co.uk/compare/132936/146809/datacandy/vs/e-gift-card-rewards-and-incentives)

# Compare DataCandy vs Tango

Canonical: https://www.capterra.co.uk/compare/132936/146809/datacandy/vs/e-gift-card-rewards-and-incentives

> Detailed comparison between DataCandy and Tango. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | DataCandy | Tango |
| **Overall rating** | 4.3/5 | 4.8/5 |
| **Total Reviews** | 46 | 518 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | 24/7 (Live rep) | Chat |
| **Training** | Webinars, Documentation | In Person, Documentation |

## Best for

### DataCandy

DataCandy serves small businesses, large-scale enterprises, and everyone in between. Attract new customers, encourage repeat visits, see better profits and boost revenue with DataCandy.

### Tango

We make it simple for anyone to send rewards and incentives on-demand, in bulk, or automatically via API integration. We support small programs to the largest, scaled programs with reliable products.

## Key features

### DataCandy

- API
- Activity Dashboard
- CRM
- Campaign Planning
- Customer Database
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Gamification
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Rewards Management

### Tango

- API
- Activity Dashboard
- Activity Tracking
- CRM
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Gamification
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Recognition Tracking
- Rewards Management
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- eCards

## Links

- [View DataCandy Profile](https://www.capterra.co.uk/software/132936/datacandy)
- [View Tango Profile](https://www.capterra.co.uk/software/146809/e-gift-card-rewards-and-incentives)
- [View Original Comparison](https://www.capterra.co.uk/compare/132936/146809/datacandy/vs/e-gift-card-rewards-and-incentives)

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