---
description: Side-by-side comparison of DataCandy vs RewardUp. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: DataCandy vs RewardUp Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [DataCandy \<span\>vs\</span\> RewardUp](https://www.capterra.co.uk/compare/132936/1022283/datacandy/vs/rewardup)

# Compare DataCandy vs RewardUp

Canonical: https://www.capterra.co.uk/compare/132936/1022283/datacandy/vs/rewardup

> Detailed comparison between DataCandy and RewardUp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | DataCandy | RewardUp |
| **Overall rating** | 4.3/5 | 4.9/5 |
| **Total Reviews** | 46 | 29 |
| **Starting Price** | - | US$69.99 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | 24/7 (Live rep) | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation | Live Online, Documentation, Videos |

## Best for

### DataCandy

DataCandy serves small businesses, large-scale enterprises, and everyone in between. Attract new customers, encourage repeat visits, see better profits and boost revenue with DataCandy.

### RewardUp

Quick Service Restaurants, Fine Dining, Spa, Salons, Vape Shops, Meat Shops, Automotive, Pet Stores, Golf Clubs, Health \&amp; Wellness, Nutrition, Toy Shops, Sports \&amp; Fitness, Clothing Stores, Game Shops

## Key features

### DataCandy

- API
- Campaign Management
- Client Portal
- Communication Management
- Customer Activity Tracking
- Customer Database
- Customer History
- Customer Profiles
- Customer Segmentation
- Customisable Branding
- Email Marketing
- Engagement Tracking
- Gamification
- Gift Card Management
- Loyalty Cards
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- SMS Marketing

### RewardUp

- API
- Campaign Management
- Client Portal
- Communication Management
- Customer Activity Tracking
- Customer Database
- Customer History
- Customer Profiles
- Customer Segmentation
- Customisable Branding
- Email Marketing
- Engagement Tracking
- Gamification
- Gift Card Management
- Loyalty Cards
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- SMS Marketing

## Links

- [View DataCandy Profile](https://www.capterra.co.uk/software/132936/datacandy)
- [View RewardUp Profile](https://www.capterra.co.uk/software/1022283/rewardup)
- [View Original Comparison](https://www.capterra.co.uk/compare/132936/1022283/datacandy/vs/rewardup)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"DataCandy vs RewardUp Comparison - Capterra UK 2026","description":"Side-by-side comparison of DataCandy vs RewardUp. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/132936/1022283/datacandy/vs/rewardup","about":[{"@id":"https://www.capterra.co.uk/software/132936/datacandy#software"},{"@id":"https://www.capterra.co.uk/software/1022283/rewardup#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/132936/1022283/datacandy/vs/rewardup#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/132936/1022283/datacandy/vs/rewardup#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"DataCandy","description":"DataCandy is an all-in-one gift card and loyalty software designed to fuel business growth effortlessly. With a quick setup process and manageable interface, DataCandy enables businesses to witness expansion while taking a hands-off approach.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5368313b-a0ca-4088-b162-2c51ced2641c.png","url":"https://www.capterra.co.uk/software/132936/datacandy","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/132936/datacandy#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":46},"operatingSystem":"Cloud"},{"name":"RewardUp","description":"RewardUp: The All-in-One Loyalty, Gift Card, and Customer Engagement Platform\n\nRewardUp is a powerful yet easy-to-use loyalty and marketing platform built to help small and mid-sized businesses drive repeat visits, boost customer retention, and grow sales across one or multiple locations. Whether you're a retailer, restaurant, salon, or service-based business, RewardUp gives you all the tools to create an engaging customer experience—no extra hardware required.\n\nWith RewardUp, you can launch fully customizable rewards programs including points systems, digital punch cards, cashback, birthday rewards, VIP tiers, and referrals. You can also sell digital gift cards, issue store credits, and automate win-back campaigns via SMS, email, and push notifications. Customers can check their rewards, buy gift cards, and manage their profiles anytime through your branded membersite or digital wallet pass.\n\nOur platform is seamlessly integrated with major POS systems like Clover and Shopify.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a6039f81-f30a-41e6-aa5f-40b93929618a.png","url":"https://www.capterra.co.uk/software/1022283/rewardup","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1022283/rewardup#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":29},"offers":{"price":"69.99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/10031/customer-loyalty/software","@type":"ListItem"},{"name":"DataCandy vs RewardUp","position":3,"item":"https://www.capterra.co.uk/compare/132936/1022283/datacandy/vs/rewardup","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/132936/1022283/datacandy/vs/rewardup#breadcrumblist"}]}
</script>