---
description: Side-by-side comparison of Pipedrive vs Apollo.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pipedrive vs Apollo.io Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Pipedrive \<span\>vs\</span\> Apollo.io](https://www.capterra.co.uk/compare/132666/158696/pipedrive/vs/apollo)

# Compare Pipedrive vs Apollo.io

Canonical: https://www.capterra.co.uk/compare/132666/158696/pipedrive/vs/apollo

> Detailed comparison between Pipedrive and Apollo.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Pipedrive | Apollo.io |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 3042 | 387 |
| **Starting Price** | US$19.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Pipedrive

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

### Apollo.io

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

## Key features

### Pipedrive

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Deal Management
- Email Management
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Management
- Performance Metrics
- Pipeline Reports
- Reminders
- Search/Filter
- Segmentation
- Workflow Management

### Apollo.io

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Deal Management
- Email Management
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Management
- Performance Metrics
- Pipeline Reports
- Reminders
- Search/Filter
- Segmentation
- Workflow Management

## Links

- [View Pipedrive Profile](https://www.capterra.co.uk/software/132666/pipedrive)
- [View Apollo.io Profile](https://www.capterra.co.uk/software/158696/apollo)
- [View Original Comparison](https://www.capterra.co.uk/compare/132666/158696/pipedrive/vs/apollo)

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