---
description: Side-by-side comparison of CashStar eGift Cards vs Smile.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: CashStar eGift Cards vs Smile.io Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [CashStar eGift Cards \<span\>vs\</span\> Smile.io](https://www.capterra.co.uk/compare/131974/169446/cashstar-egift-cards/vs/smile-io)

# Compare CashStar eGift Cards vs Smile.io

Canonical: https://www.capterra.co.uk/compare/131974/169446/cashstar-egift-cards/vs/smile-io

> Detailed comparison between CashStar eGift Cards and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | CashStar eGift Cards | Smile.io |
| **Overall rating** | 4.1/5 | 4.9/5 |
| **Total Reviews** | 17 | 67 |
| **Starting Price** | - | US$199.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | 24/7 (Live rep) | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### CashStar eGift Cards

Customer loyalty platform for medium and large-sized enterprises which helps with gift card distribution, rewards management, and omnichannel engagement.

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

## Key features

### CashStar eGift Cards

- Gift Card Management
- Loyalty Cards
- Rewards Management

### Smile.io

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Customizable Fields
- Dashboard
- Discount Management
- Email Marketing
- For Customer Referrals
- Gamification
- Incentive Management
- Loyalty Program
- Rewards Management

## Links

- [View CashStar eGift Cards Profile](https://www.capterra.co.uk/software/131974/cashstar-egift-cards)
- [View Smile.io Profile](https://www.capterra.co.uk/software/169446/smile-io)
- [View Original Comparison](https://www.capterra.co.uk/compare/131974/169446/cashstar-egift-cards/vs/smile-io)

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