---
description: Side-by-side comparison of RO Innovation vs Muster. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: RO Innovation vs Muster Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Reference Management Software](/directory/30679/customer-reference-management/software) > [RO Innovation \<span\>vs\</span\> Muster](https://www.capterra.co.uk/compare/129107/143878/ro-enablement/vs/muster)

# Compare RO Innovation vs Muster

Canonical: https://www.capterra.co.uk/compare/129107/143878/ro-enablement/vs/muster

> Detailed comparison between RO Innovation and Muster. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | RO Innovation | Muster |
| **Overall rating** | 4.2/5 | 4.8/5 |
| **Total Reviews** | 19 | 24 |
| **Starting Price** | US$10.00 | US$199.00 |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### RO Innovation

Ideal for sales, marketing, and customer success teams who want to easily search and find references, boot engagement with existing advocates, and scale customer reference programs.

### Muster

Trade and Professional Associations, Nonprofits, Corporations, Chambers of Commerce, Public Affairs and PR Firms, Government Relations Professionals, and Lobbyists.

## Key features

### RO Innovation

- Activity Dashboard
- Activity Tracking
- Advocate Management
- CRM
- Campaign Management
- Communication Management
- Contact Management
- Content Management
- Customer Advocacy
- Customisable Reports
- Employee Advocacy
- Engagement Tracking
- Filtering
- Forms Management
- Performance Management
- Real-Time Updates
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations

### Muster

- Activity Dashboard
- Activity Tracking
- Advocate Management
- CRM
- Campaign Management
- Communication Management
- Contact Management
- Content Management
- Customer Advocacy
- Customisable Reports
- Customisable Templates
- Employee Advocacy
- Engagement Tracking
- Filtering
- Forms Management
- Real-Time Updates
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations

## Links

- [View RO Innovation Profile](https://www.capterra.co.uk/software/129107/ro-enablement)
- [View Muster Profile](https://www.capterra.co.uk/software/143878/muster)
- [View Original Comparison](https://www.capterra.co.uk/compare/129107/143878/ro-enablement/vs/muster)

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