---
description: Side-by-side comparison of MailUp vs Omnisend. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: MailUp vs Omnisend Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Direct Mail Automation Software](/directory/31735/direct-mail-automation/software) > [MailUp \<span\>vs\</span\> Omnisend](https://www.capterra.co.uk/compare/127970/153508/mailup/vs/omnisend)

# Compare MailUp vs Omnisend

Canonical: https://www.capterra.co.uk/compare/127970/153508/mailup/vs/omnisend

> Detailed comparison between MailUp and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | MailUp | Omnisend |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 94 | 836 |
| **Starting Price** | €39.00 | US$16.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### MailUp

Small and Mid-market

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## Key features

### MailUp

- A/B Testing
- API
- Activity Tracking
- CAN-SPAM Compliance
- CRM
- Customisable Branding
- Dynamic Content
- Email Distribution
- List Management
- Multi-Channel Communication
- Performance Metrics
- Real-Time Data
- Real-Time Reporting
- SMS Marketing
- Scheduled Messaging
- Search/Filter
- Social Media Integration
- Subscriber Management
- Template Management
- Unsubscribe Database

### Omnisend

- A/B Testing
- API
- Activity Tracking
- CAN-SPAM Compliance
- CRM
- Customisable Branding
- Dynamic Content
- Email Distribution
- List Management
- Multi-Channel Communication
- Performance Metrics
- Real-Time Data
- Real-Time Reporting
- SMS Marketing
- Scheduled Messaging
- Search/Filter
- Social Media Integration
- Subscriber Management
- Template Management
- Unsubscribe Database

## Links

- [View MailUp Profile](https://www.capterra.co.uk/software/127970/mailup)
- [View Omnisend Profile](https://www.capterra.co.uk/software/153508/omnisend)
- [View Original Comparison](https://www.capterra.co.uk/compare/127970/153508/mailup/vs/omnisend)

-----

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