---
description: Side-by-side comparison of Sprout Social vs Audiense. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Sprout Social vs Audiense Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Social Listening Tools](/directory/33397/social-listening-tools/software) > [Sprout Social \<span\>vs\</span\> Audiense](https://www.capterra.co.uk/compare/121447/162154/sprout-social/vs/audiense-connection-platform)

# Compare Sprout Social vs Audiense

Canonical: https://www.capterra.co.uk/compare/121447/162154/sprout-social/vs/audiense-connection-platform

> Detailed comparison between Sprout Social and Audiense. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Sprout Social | Audiense |
| **Overall rating** | 4.4/5 | 4.2/5 |
| **Total Reviews** | 606 | 9 |
| **Starting Price** | US$199.00 | US$79.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Webinars, Documentation, Videos |

## Best for

### Sprout Social

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

### Audiense

We don’t have a specific target market but Agencies, marketers and researchers make up a large percentage of our current user base.

## Key features

### Sprout Social

- API
- Activity Tracking
- Ad hoc Reporting
- Charting
- Competitor Monitoring
- Customisable Branding
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Visual Analytics

### Audiense

- API
- Activity Tracking
- Ad hoc Reporting
- Charting
- Competitor Monitoring
- Customisable Branding
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Visual Analytics

## Links

- [View Sprout Social Profile](https://www.capterra.co.uk/software/121447/sprout-social)
- [View Audiense Profile](https://www.capterra.co.uk/software/162154/audiense-connection-platform)
- [View Original Comparison](https://www.capterra.co.uk/compare/121447/162154/sprout-social/vs/audiense-connection-platform)

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