---
description: Side-by-side comparison of Sprout Social vs Zoho Marketing Automation. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Sprout Social vs Zoho Marketing Automation Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Sprout Social \<span\>vs\</span\> Zoho Marketing Automation](https://www.capterra.co.uk/compare/121447/1014883/sprout-social/vs/zoho-marketing-automation)

# Compare Sprout Social vs Zoho Marketing Automation

Canonical: https://www.capterra.co.uk/compare/121447/1014883/sprout-social/vs/zoho-marketing-automation

> Detailed comparison between Sprout Social and Zoho Marketing Automation. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Sprout Social | Zoho Marketing Automation |
| **Overall rating** | 4.4/5 | 4.4/5 |
| **Total Reviews** | 606 | 14 |
| **Starting Price** | US$199.00 | US$19.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Sprout Social

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

### Zoho Marketing Automation

Intended for companies wanting to grow their business through marketing automation. Best fit for marketing leaders seeking strong, vertical-specific expertise and personalization capabilities.

## Key features

### Sprout Social

- API
- Activity Tracking
- CRM
- Content Management
- Customisable Branding
- Dashboard
- Engagement Tracking
- Monitoring
- Multi-Channel Campaigns
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Visual Analytics
- Workflow Management

### Zoho Marketing Automation

- API
- Activity Tracking
- CRM
- Content Management
- Customisable Branding
- Dashboard
- Engagement Tracking
- Monitoring
- Multi-Channel Campaigns
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Visual Analytics
- Workflow Management

## Links

- [View Sprout Social Profile](https://www.capterra.co.uk/software/121447/sprout-social)
- [View Zoho Marketing Automation Profile](https://www.capterra.co.uk/software/1014883/zoho-marketing-automation)
- [View Original Comparison](https://www.capterra.co.uk/compare/121447/1014883/sprout-social/vs/zoho-marketing-automation)

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