---
description: Side-by-side comparison of Criteria vs Willo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Criteria vs Willo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Video Interview Software](/directory/30821/video-interviewing/software) > [Criteria \<span\>vs\</span\> Willo](https://www.capterra.co.uk/compare/119740/198022/criteria/vs/willo)

# Compare Criteria vs Willo

Canonical: https://www.capterra.co.uk/compare/119740/198022/criteria/vs/willo

> Detailed comparison between Criteria and Willo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Criteria | Willo |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 189 | 39 |
| **Starting Price** | - | US$249.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Criteria

The Criteria platform is designed for organizations of all sizes to improve and streamline their hiring processes with science-backed pre-hire assessments, interviews, and post-hire development tools.

### Willo

Perfect for fastest-growing businesses. Willo's virtual interview software is helping businesses identify and hire quality candidates faster than ever before. As seen in Tech Crunch and Huff Post.

## Key features

### Criteria

- API
- Applicant Tracking
- Application Management
- Candidate Management
- Collaboration Tools
- Commenting/Notes
- Customisable Branding
- Customisable Templates
- GDPR Compliance
- Internal HR
- Pre-Employment Testing
- Pre-recorded Messages
- Real-Time Reporting
- Recruitment Management
- Reminders
- Reporting/Analytics
- Single Sign On
- Surveys & Feedback
- Template Management
- Workflow Management

### Willo

- API
- Applicant Tracking
- Application Management
- Candidate Management
- Collaboration Tools
- Commenting/Notes
- Customisable Branding
- Customisable Templates
- GDPR Compliance
- Internal HR
- Pre-Employment Testing
- Pre-recorded Messages
- Real-Time Reporting
- Recruitment Management
- Reminders
- Reporting/Analytics
- Single Sign On
- Surveys & Feedback
- Template Management
- Workflow Management

## Links

- [View Criteria Profile](https://www.capterra.co.uk/software/119740/criteria)
- [View Willo Profile](https://www.capterra.co.uk/software/198022/willo)
- [View Original Comparison](https://www.capterra.co.uk/compare/119740/198022/criteria/vs/willo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Criteria vs Willo Comparison - Capterra UK 2026","description":"Side-by-side comparison of Criteria vs Willo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/119740/198022/criteria/vs/willo","about":[{"@id":"https://www.capterra.co.uk/software/119740/criteria#software"},{"@id":"https://www.capterra.co.uk/software/198022/willo#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/119740/198022/criteria/vs/willo#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/119740/198022/criteria/vs/willo#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Criteria","description":"Criteria is a talent success platform that helps organizations hire faster and smarter with science-backed assessments, structured interviews, and automation tools. Designed for teams of all sizes and industries, Criteria streamlines hiring by reducing manual screening, improving candidate quality, and accelerating time-to-hire. \n\nWith pre-employment assessments measuring cognitive ability, personality, emotional intelligence, and skills, hiring teams can make data-driven, unbiased decisions that lead to better hires and lower turnover. Automation features like ATS integrations, structured interviews, and candidate communication tools eliminate inefficiencies, allowing recruiters to focus on top talent. \n\nTrusted by 4,500+ organizations across 60 countries, Criteria delivers a seamless, scalable hiring experience that improves quality of hire, reduces bias, and enhances workforce performance.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f1eb9075-825e-4db3-83d1-406f613e26dc.png","url":"https://www.capterra.co.uk/software/119740/criteria","@id":"https://www.capterra.co.uk/software/119740/criteria#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":189,"ratingValue":4.7},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise, Chrome"},{"name":"Willo","description":"Willo is a cost-effective, scalable video interviewing platform that helps companies of all sizes streamline their candidate screening processes.  \n\nCandidates love the experience because they can record interviews on their own schedule and submit via Willo’s browser-based app.\n\nRecruiters love the experience because they don’t need to schedule marathon interview days or worry about time zone issues. \n\nAll users get 24/7 global support and 1:1 onboarding is included with all paid plans.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a6943c33-b708-4d40-9e24-c1aeb6212c2d.png","url":"https://www.capterra.co.uk/software/198022/willo","@id":"https://www.capterra.co.uk/software/198022/willo#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":39,"ratingValue":4.7},"offers":{"price":"249","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"@id":"https://www.capterra.co.uk/compare/119740/198022/criteria/vs/willo#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Video Interview Software","position":2,"item":"/directory/30821/video-interviewing/software","@type":"ListItem"},{"name":"Criteria vs Willo","position":3,"item":"https://www.capterra.co.uk/compare/119740/198022/criteria/vs/willo","@type":"ListItem"}]}]}
</script>