---
description: Side-by-side comparison of ReferralCandy vs Buyapowa. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ReferralCandy vs Buyapowa Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Referral Software](/directory/30681/referral/software) > [ReferralCandy \<span\>vs\</span\> Buyapowa](https://www.capterra.co.uk/compare/119331/153180/referralcandy/vs/buyapowa)

# Compare ReferralCandy vs Buyapowa

Canonical: https://www.capterra.co.uk/compare/119331/153180/referralcandy/vs/buyapowa

> Detailed comparison between ReferralCandy and Buyapowa. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ReferralCandy | Buyapowa |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 386 | 80 |
| **Starting Price** | US$29.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ReferralCandy

ReferralCandy works best for eCommerce stores with at least 100 transactions a month.

### Buyapowa

Buyapowa works with large brands across ISPs and mobile telecommunications, streaming \&amp; services, energy, insurance, banking \&amp; credit unions etc. across 27 countries and in 21 languages and counting.

## Key features

### ReferralCandy

- API
- Activity Tracking
- Affiliate Management
- Campaign Management
- Campaign Planning
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Fraud Detection
- Lead Engagement
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Referral Tracking
- Reporting & Statistics
- Rewards Management
- Social Media Integration
- Social Promotion

### Buyapowa

- API
- Activity Tracking
- Affiliate Management
- Campaign Management
- Campaign Planning
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Fraud Detection
- Lead Engagement
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Referral Tracking
- Reporting & Statistics
- Rewards Management
- Social Media Integration
- Social Promotion

## Links

- [View ReferralCandy Profile](https://www.capterra.co.uk/software/119331/referralcandy)
- [View Buyapowa Profile](https://www.capterra.co.uk/software/153180/buyapowa)
- [View Original Comparison](https://www.capterra.co.uk/compare/119331/153180/referralcandy/vs/buyapowa)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ReferralCandy vs Buyapowa Comparison - Capterra UK 2026","description":"Side-by-side comparison of ReferralCandy vs Buyapowa. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/119331/153180/referralcandy/vs/buyapowa","about":[{"@id":"https://www.capterra.co.uk/software/119331/referralcandy#software"},{"@id":"https://www.capterra.co.uk/software/153180/buyapowa#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/119331/153180/referralcandy/vs/buyapowa#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/119331/153180/referralcandy/vs/buyapowa#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"ReferralCandy","description":"Grow your sales through word-of-mouth marketing! Reward your customers for referrals and watch the sales and shares roll in.\n\nReferralCandy connects instantly with popular ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento) or choose custom API and advanced integrations.\n\nReferralCandy also integrates with other marketing tools such as AdRoll, Mailchimp, Google Analytics, ReCharge, Fomo and subscriptions like ReCharge, Loop, Awtomic, Skio, Stay.ai among many others.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/90768afb-5b6f-45cc-b18d-fb32568fc093.png","url":"https://www.capterra.co.uk/software/119331/referralcandy","@id":"https://www.capterra.co.uk/software/119331/referralcandy#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":386},"offers":{"price":"29","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Buyapowa","description":"Buyapowa is an enterprise referral and reward platform built for regulated, high-consideration markets.\n\nFor more than a decade, we’ve helped enterprise brands rethink how they grow. We design and run reward-led customer acquisition and retention programmes for telecoms, energy, insurance, financial services and gaming — sectors where compliance, eligibility rules and cooling-off periods shape every decision.\n\nMost marketing technology was built for retail. Regulated industries don’t operate that way. Trust isn’t optional — it’s structural.\n\nBuyapowa combines behavioural design, incentive strategy and robust reward infrastructure to activate structured advocacy across customer, employee, partner and influencer programmes — turning recommendations into measurable, compliant growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e5fadc94-2e10-4a0a-89b3-7bd16aeafc10.png","url":"https://www.capterra.co.uk/software/153180/buyapowa","@id":"https://www.capterra.co.uk/software/153180/buyapowa#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":80},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.uk/compare/119331/153180/referralcandy/vs/buyapowa#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Referral Software","position":2,"item":"/directory/30681/referral/software","@type":"ListItem"},{"name":"ReferralCandy vs Buyapowa","position":3,"item":"https://www.capterra.co.uk/compare/119331/153180/referralcandy/vs/buyapowa","@type":"ListItem"}]}]}
</script>
