---
description: Side-by-side comparison of Mailchimp vs OptiKPI. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs OptiKPI Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> OptiKPI](https://www.capterra.co.uk/compare/110228/218020/mailchimp/vs/optikpi)

# Compare Mailchimp vs OptiKPI

Canonical: https://www.capterra.co.uk/compare/110228/218020/mailchimp/vs/optikpi

> Detailed comparison between Mailchimp and OptiKPI. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | OptiKPI |
| **Overall rating** | 4.5/5 | - |
| **Total Reviews** | 17572 | 0 |
| **Starting Price** | US$13.00 | €999.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### OptiKPI

OptiKPI serves online casinos, sportsbooks, poker, and sweepstake operators, helping them run real-time marketing campaigns across Push, Email, SMS, and bonuses API to boost retention and revenue.

## Key features

### Mailchimp

- A/B Testing
- API
- CRM
- Customisable Branding
- Customisable CTAs
- Dynamic Content
- Email Marketing
- Engagement Tracking
- Lead Capture
- Lead Management
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Data
- SMS Marketing
- Segmentation
- Template Management
- Visual Analytics
- Website Visitor Tracking
- Workflow Management

### OptiKPI

- A/B Testing
- API
- CRM
- Customisable Branding
- Customisable CTAs
- Dynamic Content
- Email Marketing
- Engagement Tracking
- Lead Capture
- Lead Management
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Data
- SMS Marketing
- Segmentation
- Template Management
- Visual Analytics
- Website Visitor Tracking
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View OptiKPI Profile](https://www.capterra.co.uk/software/218020/optikpi)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/218020/mailchimp/vs/optikpi)

-----

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