---
description: Side-by-side comparison of Mailchimp vs Rokt. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Rokt Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Rokt](https://www.capterra.co.uk/compare/110228/199424/mailchimp/vs/rokt-commerce)

# Compare Mailchimp vs Rokt

Canonical: https://www.capterra.co.uk/compare/110228/199424/mailchimp/vs/rokt-commerce

> Detailed comparison between Mailchimp and Rokt. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Rokt |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17572 | 17 |
| **Starting Price** | US$13.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | Live Online, Webinars, Documentation, Videos | - |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Rokt

Ecommerce sites \&amp; Shopify. By delivering the most relevant product, service or offer to each customer during the checkout experience, our solution boosts brand engagement and unlocks new revenues.

## Key features

### Mailchimp

- A/B Testing
- Behavioural Targeting
- Campaign Segmentation
- Channel Management
- Customisable Templates
- Data Synchronisation
- Email Marketing
- For Startups
- Lead Management
- Monitoring
- Multi-Channel Marketing
- Real-Time Data
- Recommendations
- Reminders
- Reporting/Analytics
- Scheduled Messaging
- Scheduling
- Shopping Cart
- Website Personalisation
- Website Visitor Tracking

### Rokt

- A/B Testing
- Behavioural Targeting
- Campaign Segmentation
- Data Synchronisation
- Email Marketing
- Multi-Channel Marketing
- Recommendations
- Reporting/Analytics
- Shopping Cart
- Website Personalisation

## Links

- [View Mailchimp Profile](https://www.capterra.co.uk/software/110228/mailchimp)
- [View Rokt Profile](https://www.capterra.co.uk/software/199424/rokt-commerce)
- [View Original Comparison](https://www.capterra.co.uk/compare/110228/199424/mailchimp/vs/rokt-commerce)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Rokt Comparison - Capterra UK 2026","description":"Side-by-side comparison of Mailchimp vs Rokt. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/110228/199424/mailchimp/vs/rokt-commerce","about":[{"@id":"https://www.capterra.co.uk/software/110228/mailchimp#software"},{"@id":"https://www.capterra.co.uk/software/199424/rokt-commerce#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/110228/199424/mailchimp/vs/rokt-commerce#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/110228/199424/mailchimp/vs/rokt-commerce#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.co.uk/software/110228/mailchimp","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/110228/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Rokt","description":"Rokt is the global leader in ecommerce tech, enabling companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert. Rokt’s machine learning technology powers billions of transactions for the world’s leading companies, including Live Nation, PayPal, Uber, and Hulu. Rokt for a third year in a row joined the fastest-growing private companies in the US on the Inc. 5000 list in 2023.\nTo learn more, visit Rokt.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0ed78eac-3209-458e-bd05-65c7b79e55fe.png","url":"https://www.capterra.co.uk/software/199424/rokt-commerce","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/199424/rokt-commerce#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/32554/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Rokt","position":3,"item":"https://www.capterra.co.uk/compare/110228/199424/mailchimp/vs/rokt-commerce","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/110228/199424/mailchimp/vs/rokt-commerce#breadcrumblist"}]}
</script>